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Content, contemplations and commentary from Copywritten

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First things first

A new website takes root

Some things ought to be reassuringly familiar. I always keep a ready supply of Uniball Eye U-157 pens and black ring-bound A4 writing books in my office because they're part of my creative ritual. But some things should change and websites in particular benefit from evolution. So as 2013 faded, I bravely dismantled my old site, word by word, and made a new one for 2014. And, guess what? I'm wondering why I didn't do it sooner. Drop by for news, views and words of wisdom when you're next browsing!

If you reach for the indigestion tablets when colleagues start suggesting you run things up the flagpole, exhort you to think outside the box or indulge in some blue sky thinking, you're not on your own. Stephen Poole's brutally incisive new book - Who Touched Base In My Thought Shower - handles the subject with humour and has some interesting insights on the emergence of office jargon. Excuse me for a minute while I leverage my deliverables matrix.

Ripping off the SEO straitjacket


Could the shifting sands of SEO actually be good for online business? My blog explores the power of content-driven marketing.

Garden furniture. It’s an image that looms large when I’m asked for my opinion on keywords.

I’ve been writing content long enough to remember: a.) when the floppy disk was the only way of transferring files from one PC to another; and b.) the day I was asked by a client to shoehorn phrases such as ‘garden bench’ and ‘patio set’ into an online product catalogue at a 10% frequency rate.

Just consider that statistic for a minute. One garden-furniture-related phrase every ten words. The shambles that resulted from that unholy alliance of tanalised timber and SEO intransigence still has the power to bring me out in a cold sweat. Read more...

Creating an effective web content strategy

You want customers to buy what you’re selling, but you’re probably also looking to build loyalty and establish a reliable brand. Which means that you’ll need to devote some time, thought and energy to providing customers with the content they crave. Read more...

Make your newsletter work harder

If you’re already creating original content for your blog, website and social media platforms, it makes sense to promote it directly to your customer base, too. Content marketing via an email newsletter is the perfect low-cost way to ensure you make the most of every word you write – as long as you follow some simple rules. Read more...

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