A pioneer of men's grooming, Baxter Finley introduced his signature Super Shape™ moisturizer in 1965 to protect from California's sun and sea. The product quickly earned a cult following, and Baxter of California drew from science and nature to develop a full range of staples tailored to a man's needs, from award-winning skin care and hair care to elevated grooming tools. The Clay Pomade is an award-winning styling clay that separates, defines and molds hair in place to deliver a strong, pliable hold all day. It’s an easy win for long and short hair due to its natural hold and can be layered with other products for different styles and finishes. Best of all, unlike oil-based pomades, you can wash out the pomade with just water. Stock up below.