Arthur Yates has no formal fashion training. But he does have an artist's background and with that he founded the seriously cool London based fashion label, Bruta. His collections are built around – and are heavily rooted in – art. Bringing streetwear vibes to shirting and an elevated elegance to streetwear, these relaxed, casual-meets-formal shirts project a unisex appeal with their embroidered or printed designs each with varying motifs. They're simply beautifully cool. Check out the full collection below.