"Facebook is issuing coupons to all the advertisers that were misled, but the compensation varies depending on how much the advertiser based its spending on the conversion lift studies, says a Facebook spokeswoman. In some cases, it's thousands of dollars, and in the larger cases it can reach into the millions, advertising industry executives tell Ad Age. The ad execs reached for this story spoke on condition of anonymity, because they were not authorized to discuss the negotiations publicly."
Advertising Age: Facebook offers millions of dollars in refunds to advertisers tripped by measurement mistake
"Now, when sending a video on Snapchat, users can submit it to Spotlight. The posts are moderated by humans and use machine learning to make sure they comply with Snap’s content standards. If they do, they can appear on Spotlight. The most successful Spotlight posts are eligible for a slice of the $1 million a day that the company is offering creators until the end of the year. But Snapchat, previously a-friends-and-family focused environment, is raising a few eyebrows by encouraging content creators to now go viral. "
Adweek: ‘No community without comments’: Snapchat’s Spotlight hits snags in its creator ambitions
"Essentially, a relevant experience is what keeps customers coming back for more, and it is also the criteria that leading brands are measured against. “What we’ve found is that customers are not just comparing a grocer to a grocer, or an airline to an airline – they are comparing any one of those businesses to Netflix, or to Google, to Facebook, in terms of the kind of customer relevance that they expect.”
Econsultancy: The role of personalisation in customer loyalty post-Covid
"While other publishers like The Wall Street Journal already offer text to speech technology for its articles, Baran says BBC’s version will be different because Songbird was built with cognitive and behavioral integrated software that will start to learn the patterns of its readers.
He explains this tool will also start to prioritize content for audiences based on user preference, while maintaining the BBC’s curation of balanced journalism, ensuring its audiences are served the most important news that also feels relevant to them."
The Drum: Why BBC believes listening to articles is the future of consuming content
"Audi has kept customers up-to date about changes to showroom opening conditions around the world as governments have modified their lockdown rules. Direct Line performed more experiments on its website in 12 weeks at the height of the UK crisis than it had done in the previous three years. TSB relaunched its friend referral scheme in six weeks.
What all these companies have in common is they use an agile approach to get things done more quickly."
The Drum: Why agility is the future of marketing, not just its present