In This Issue
- Building on the success of the I Believe You campaign
- Counseling Adult Survivors of Sexual Violence
- First Responder to Sexual Assault and Abuse Training
“I Believe You”
Three simple words that heal and stop sexual assault
Watch the videos
Why “I Believe You”
One of the common themes among sexual assault survivors is that many don’t disclose or get help out of fear of not being believed. Believing overcomes the guilt and shame that many survivors feel, and gives them the confidence and support to get help and find healing.
Building on our success—from me to we
Last year, AASAS led an extremely successful campaign that engaged post-secondary institutions and increased public understanding around believing as a first step. Of those who said they would know what to say to a sexual assault survivor, the number who would give a positive responses (I’m sorry that happened, it’s not your fault) went up over 108%. Respondents who would use the specific phrase “I believe you” increased by 411%. And the number of disclosures went up 53% month over month from the year before.
Building on the success of last year’s #IBelieveYou campaign, we are looking forward to even bigger things this year. With three years of new funding, we are gearing up to engage old and new partners in a campaign geared to showcasing the broad support for sexual assault survivors we are seeing so clearly among the general public. We will once again partner with Post-Secondary Institutions to deliver our message, but will also include groups and associations from across the province. Watch for advertising supported by a strong digital campaign, media relations, and public engagement initiatives…!
Stay tuned for the official launch of the next phase of the I Believe You campaign, September 19th!