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I hope you had a great week. Maybe you went shopping for wine. 

Are you the kind of wine lover reading back labels before buying?

They can be quite poetic or esoteric sometimes, can't they?



Wine marketers like to tell us about the body of the wine: it is medium-bodied or full-bodied or maybe light. You have read these terms a few times, no doubt.

I always had a problem understanding this term, "wine body", because it is vague to me. You may disagree because you have learned that:

  • Wine body is related to "the weight on the palate" or the wine "viscosity."
  • Alcohol content plays a significant role in the perception of wine body: the higher the alcohol content, the fuller the body.
  • People will understand what you like when you describe your favorite wine style as full-bodied. 

Well, not exactly! 

In this new article dedicated to wine mouthfeel, I will show you that:

  • We lack scientific evidence to explain what "wine body" is.
  • 51% of consumers do not use "wine body" to describe wine* 
  • Experts and consumers do not perceive the same sensations in the mouth when they describe "wine body".

My mission is to teach you the basics of describing wine with well-defined words. My objective is to give you confidence when you share with others what you like about a wine or don't like about it so that they understand you. Doing so will also give you more chance to remember each tasting experience vividly and continue to build your wine knowledge.

So let me demystify "Wine Body" for you:  Read the full article here.

NEW! Please share your thoughts on "wine body"; or maybe your definition of wine body. I added a comment section at the bottom of the article.


Your Wine Tasting Coach

P.S. If you liked this article, please share on your social networks. Others deserve to know!

P.P.S. If you haven’t read the first article of the Wine Mouthfeel series, you can find it here.

*: In the study I described. 

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