Here’s our 2019 logo, the EYE
The visual shows a pupil overlayed with a fingerprint which is intended to represent the element of personalization. A fingerprint embodies the uniqueness of an individual as it is a tailor-made feature that everyone possesses yet no one can duplicate.
Nowadays, modern reality includes new technologies, entertainment, design, science, business and global issues. All areas that are real eye-openers for humanity whom are constantly looking for better and more customized life experiences. These characteristics are all depicted by the opening of the eye.
The color blue was chosen for the fingerprint as it is associated with innovation, inspiration, imagination, confidence and intelligence, all of which are important features when it comes to tailor-making our own life.