2017- Three Year Anniversary!
In this newsletter:

* A letter to Free Fire Cider Supporters from Rosemary
* Legal Update: Headed to trial!
* The Fire Cider 30 (THIRTY!!) 
* 3 Year Anniversary Campaign. Breathing FIRE back into the BOYCOTT!  
* Upcoming Radio Shows with Rosemary and the Fire Cider 3. 

For more information on the back story of the Free Fire Cider movement, check out our latest video! Also, check out our updated timeline and FAQ section on the website! 
A letter to Free Fire Cider Supporters from Rosemary

Hi Friends,
We’re full in the throes of winter’s cold and blustery weather…. And what better time than now to bring out the Fire Cider!! If you’ve not made it already, it’s time to brew up a big fiery batch; it’s time to drink it, time to share it with friends, time to celebrate it, and above all, it’s time to stand up in support of Free Fire Cider for all!  

Though quiet on the front lines, we’ve remained busy and active. Behind the scenes Kathi, Mary, and Nicole (aka The Fire Cider 3) have worked tirelessly and quietly on this campaign to free Fire Cider from trademark restrictions. A huge amount of energy went into the $100,000 lawsuit filed against Nicole, Kathi and Mary by Shire City Herbals. We’re happy and relieved to report that because of the excellent work of a team of lawyers (who have donated much of their time to this issue) and along with the work of the Fire Cider 3 , 80% of the lawsuit including the damages related to the boycott charges aimed against Mary, Kathi and Nicole were thrown out. This is good news, but, not all good! This lawsuit against the Fire Cider 3 has effectively stalled our petition to cancel the trademark filed with the USPTO, holding up the process  for the last 2 years and pushing it into federal court, where it is more expensive and lengthy to challenge!

We were hopeful that mediation and negotiations would resolve the issue peacefully with Shire City, but, unfortunately they have not been successful and we expect to be going to trial in 2017. Our request simply was and has been from the start to replace the name of fire cider with an original name that reflected their own (Shire City’s) business, so not only they but others as well could all continue to benefit from making and selling Fire Cider.

What’s up next is the central and all important issue of the trademark.

We are nearing the third year anniversary of our campaign to get trademark restrictions on Fire Cider dropped and we are asking for your support once again to make this a reality. We know it’s possible and with your support we can make it happen. We are preparing to take Fire Cider to trial and to do all we can to keep Fire Cider free of trademarks and back in the hands of the herbal community.

Though going to trial is the last thing any of us wanted to do, we are willing to stand strong in our beliefs that traditional herbal remedies should be used and sold freely. We stand with thousands of people in demanding that Fire Cider should remain in public domain and should be free from trademarks.
You have been unbelievably supportive in these efforts and your support and faith has kept us fueled.

Please join us in our biggest effort yet to let Shire City know it’s not ok for businesses (whether small or large) to claim ownership of herbal products that have long been used, produced and sold.

As we’ve said many times, if  it were just a matter of one name, one product, would it be worth the time and energy it’s taken? Possibly not. But if one company is allowed to do this, it will - and already has - set a precedent. None of our traditional herbal products will be safe from businesses wanting to trademark them. The warm sharing herbal community that has been nurtured and grown since the early 70s will change and herbalists will be far less willing to share recipes and formulas knowing they could be trademarked. 

Depending on your time, energy, and commitment to this issue, there are any number of ways to get involved listed in this newsletter!!

February  2017 is our last big push to raise funds for the trial. The trial costs are high, and we need help in this area! Stand with us in 2017!   Donate here! 


“The term belongs to no one because it belongs to everyone, ” Michelle Tyler of Temple Turmeric in defending their right to use the term Fire Cider. 
In Joy,
Rosemary Gladstar

Legal Update!! Last Push~

We are writing this with hopeful and strong hearts. 

In 2017, we will be going to trial to fight to keep the generic  herbal term, Fire Cider, free from trademarks.
Our legal team has already donated over $300,000 in FREE legal work for us. The herbal community has donated $20,000 in support of our fight as well.

The remaining part of the lawsuit regarding the trademark will be heard in federal court in 2017.

  • It is our goal to keep this term free from trademarks and to set a legal precedent to protect generic herbal terms from trademarks in the future.

  • It must be said that this campaign is not against trademarks. In fact, we fully support companies that trademark their own original names to describe their products.


In order to follow through with this to the end, we need to ask for your financial help.

  • Our trial costs are expected to exceed $150,000
  • Studies for court evidence could exceed $30,000
  • Travel, housing during the trial, food and time out of work for the team could exceed $20,000.

This battle affects the whole herbal community, and the 4 of us feel honored to be able to stand to represent it and  protect our herbal culture from commodification.
We need your support in this fight.
We are asking individuals and herbal companies to donate between $25-$500 for the costs of the trial.

Are there other ways to help?  Yes!

  • Do you sell a product or teach a class that you could donate some of  the proceeds to the legal fund and raise awareness?

  • Does a store near you carry trademarked Fire Cider? Educate them about the boycott! Find stores that carry trademarked Fire Cider here. 

  • Can you help us spread the word about the boycott on social media?

  • Forward this newsletter to friends who think it is important to stop the trademarking of generic terms, and might want to donate to help us with this fight.

  • Please donate directly to the Tradition Not Trademark fund by clicking here.
Thank you in advance for your support. The time to donate is NOW.

Standing strong with hope for a victory,

Rosemary Gladstar, Mary Blue, Nicole Telkes, and Kathi Langeleir


The Fire Cider 30~ 

There are now over 30 Fire Cider producers who have been contacted by Shire City Herbals and ordered to stop selling Fire Cider. We are now referring to them as “The Fire Cider 30”.  
Most were contacted through personal letters from Brian Huebner and Etsy, some through Cease and Desist letters from Shire City Herbals lawyers and some through lawsuits launched against them.
All of these producers have vital evidence that will be used to prove that the term Fire Cider is generic. 

Check out the new section on the website dedicated to the Fire Cider 30! This section has email exchanges between Shire City Herbals and the Fire Cider producers, notices from Etsy, and pictures of the Fire Cider 30. 

3 Year Anniversary Campaign~ Breathing FIRE back into the Boycott! 
January 25, 2017 marks the 3 year anniversary of the Fire Cider trademark battle. To raise awareness about the ongoing issue, Tradition Not Trademark is making a call to action to remind the world about the ongoing boycott! 

Our unified message:
Drop the trademark! Drop the lawsuit! 
Generic herbal terms should not and will not be trademarked. 

What you can do:
  • Contact a store that carries trademarked Fire Cider and let them know about the boycott. Follow up with the stores you contacted in the past. Are they still selling trademarked Fire Cider? Find a store that carries trademarked Fire Cider here. 
  • Write a letter or email! You can copy text right off of our FAQ section or the sample letter on our boycott resources page. Please make sure your facts are correct! We are not spreading rumors. Speak your truth! Be polite, be strong! 
  • Post on social media! We are on Facebook, Twitter (@freefirecider) and Instagram! #freefirecider, #boycottshirecityherbals, #firecider3

We hope our website can serve the community with information on the Fire Cider legal battle, and we really appreciate the support when folks share it!! 

We have noticed that every time a Fire Cider producer gets contacted by Shire City Herbals, the issue gets revived and there are lots of conversations and anger on social media. We have ton a ton of research, and have a large legal team who have been advising us over the last 3 years. Many of the questions being pondered are answered on our site! 

Please check out our updated FAQ's on the website!
Please share this when folks are discussing the issue! 
Check out our updated timeline too! 
  Radio Shows
with Rosemary and the Fire Cider 3!

Check us out on:

Roots, Runners and Rhizomes-listen now!

Herbal Highway- February 2, 2017 at 11am, PST

Timeline of events related to the Fire Cider:

Copyright © 2017 Tradition Not Trademark, All rights reserved.

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