Major marketing campaigns to raise profile of Antigua and Barbuda
The Antigua and Barbuda Tourism Authority, is anticipating a surge in bookings to Antigua and Barbuda from its primary source markets, as a result of new marketing campaigns being implemented to raise the profile of the destination.
A sixty minute television documentary on ‘Tourism in Antigua and Barbuda’ will air in the Italian Market, this February and again in March, following filming last week by Sky Italia. The feature will appear on, ‘Top Holidays in the World’, broadcasting on Sky Italia and Italian National Digital TV.
This programme follows a month-long British Airways marketing campaign launched in January, by the Antigua and Barbuda Tourism Authority, just in time for the peak of the 2014/2015 winter season.
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