Newsletter 36 -

5th October 2015

Antiguan Dream

With lush views and clear water, Antigua is a prototypical island paradise. However, it also has a unique culture all its own

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A busy week promoting Antigua and Barbuda in the US
Last weekend the AHTA and ABTA along with hotel partners Elite Island Resorts, Sugar Ridge and Hermitage Bay, attended Delta Vacations' MLT University in Minneapolis. This three day educational forum traditionally attracts around 2,500 travel agents from all over the USA. Reserved for hotels within the DLV programme the AHTA was able to promote other member properties to this attentive audience.
After MLT the ABTA continued with Dean Fenton hitting the road with Vacation Express making stops in Akron, Dayton, Cleveland and Pittsburgh. Vacation Express is a tour operator company part of the TUI group specializing in great affordable vacation packages with an emphasis in the Caribbean. TUI through Sunwing has a project to build a brand new property The Royalton scheduled for 2017. The ABTA made presentations every night in each of these cities to top producing agents teaching them how to better sell the destination and having them take the training course to be come an Antigua specialist. In four days Dean was able to converse with some 400 travel advisers with the intention of building on these relationships.
Last Saturday evening the Antigua & Barbuda team attended a cocktail with MLT's Diamond Agents at Target Field home of the Minnesota Twins and met Baseball Legend Tony Oliva

Carlisle Bay welcomes new General Manager and Executive Chef
Carlisle Bay Antigua is delighted to announce the appointment of seasoned hotelier John Rogers as General Manager. With 25 years’ experience managing award-winning destination properties around the globe, British-born Rogers brings to Carlisle Bay an impressive background in luxury resort operations. His wealth of knowledge in 5-star resort hospitality ensures the continuation of the luxury experience long perfected at Carlisle Bay.
“I am delighted to be joining the team at Carlisle Bay.” says Rogers. “Antigua has been a firm family favourite since honeymooning here many moons ago and it is a real pleasure to be returning to the island. I very much look forward to carrying on the tradition of warm, relaxed hospitality for which Carlisle Bay is known and to introducing some new additions to the resort this year”.
In a further exciting appointment for the resort, Lisa Sellers is announced as the new Executive Chef at Carlisle Bay. A dynamic and creative chef with over 18 years’ experience in the Caribbean, Sellers joins Carlisle Bay after an eight-year
tenure at the Peter Island Resort and Spa in the British Virgin Islands. Her unique style of cuisine focuses on using fresh local produce delivered with a Caribbean twist, and she can’t wait to share her creative talent and her culinary experience with our guests at Carlisle Bay.

We would like to thank all the groups that turned out on Saturday 19th September to clean the island's beaches as part of International Coastal Clean Up Day
National News
Celebrity cricket tour promotes Antigua and Barbuda and gives back to charity
Cricketing Greats from the United Kingdom will touch down in Antigua and Barbuda next month, when Lord’s Taverners, the UK’s leading youth cricket and disability sports charity, travels to the destination for their 65th Anniversary Tour from 12 -16 October 2015. Mike Gatting OBE and Andy Caddick, ex England cricketer and former leading English wicket-taker, will be joined by other past cricketing stars including Luke Wright and Ryan Ten Doeschate, and celebrities Harry Judd of McBusted, and Television Personalities Jonnie Irwin, Nick Hancock and Mark Chapman.The all-star group of over twenty, hosted by the Antigua and Barbuda Tourism Authority and West Indies cricket legend and National Hero, Sir Vivian Richards, OBE, will be in Antigua for five days of pro-celebrity cricket. Read more...
Antigua and Barbuda Tourism Authority gains Star Caribbean UK Tourist Office Award
The Antigua and Barbuda Tourism Authority’s UK Office, beat out other Caribbean tourism offices to walk away with this year’s Travel Bulletin Star Award for Star Caribbean Tourist Office, during the Travel Bulletin Star Awards held earlier this month in the United Kingdom. The Travel Bulletin Star Awards 2015 is the UK travel trade's most prestigious awards programme rewarding every sector of the tourism industry. Now in its 19th year, the awards voted on exclusively by travel agents serves to recognise, reward and celebrate excellence by acknowledging those suppliers that have flourished over the last 12 months and have provided the best products and services possible to UK travel agents. Read more...
Revised North America Show Schedule
Click here to download the ABTA NY Office's revised show schedule for the rest of the year.
Welcome Fran Gellar, new ABTA BDM covering the MidWest
We would like welcome Ms. Fran Gellar who will be joining the ABTA as Business Development Manager covering the  Midwest territories of the US. Based in Chicago Fran comes to us with a wealth of travel experience having previously worked in Germany and Italy before representing hotels and destination in the United States since 1992.

CHIEF opens with 'Energy' from attendees and enlightenment from Nathan Lump, Travel + Leisure Editor
Emil Lee, president of the CHTA welcomed attendees to the first Caribbean HospitalityvIndustry Exchange Forum (CHIEF) here acclaiming “the energy in this room is palpable. In this changing world those who adapt will thrive and CHTA is in the process of evolving.”
Keynote speaker Nathan Lump, editor of Travel + Leisure provided research and statistics about his publication readers’ travel inclinations and trends noting that hotels have to engage their guests and have “multiple touch points to be there if you want to tell your story about your brand.”
Lump outlined five trends beginning with the rise in “experience first, destination second” choices for travelers in which authenticity, uniqueness and discovery are primary. He noted a new paradox which says: when you buy something the value eventually goes down, but when you experience something good, you always have your memory of that experience which enhances its value.
The other trends include Passion for food, shopping and art and architecture, Value for Time as a means of determination of worth, Family and Group Travel where multigenerational
travel lists beach vacations as the number one choice and The Sharing Economy which is key to the next generation of vacationers. Lump closed by telling hoteliers that guests staying in your resort “want you to be an experience that transcends superior service. That’s how we win.”
Attendees then moved into the trade show area for a cocktail reception and meetings with a wide variety of suppliers, several which were very pleased with the attention they received from the hoteliers.
CHTA joins UNWTO in commemorating World Tourism Day
Tourism continues to grow as a powerful force for transforming people and societies according to the United Nations World Tourism Organization (UNWTO) which is calling for a renewed focus on the importance of tourism as it commemorates World Tourism Day (#WTD2015) on Sept. 27, 2015.
The Caribbean Hotel and Tourism Association (CHTA) joins the United Nations and the UNWTO in recognizing tourism as a key socio-economic development tool for communities and countries.

In an official message for World Tourism Day, UN Secretary General Ban Ki-moon states, “The potential for tourism for sustainable development is considerable. As one of the world’s leading employment sectors, tourism provides important livelihood opportunities, helping to alleviate poverty and drive inclusive development.” Read more...

CTO SG calls for action for facilitate Caribbean travel
Secretary General of the Caribbean Tourism Organization (CTO) Hugh Riley has urged regional authorities to institute an Open Skies policy and wherever possible to eliminate secondary screening at Caribbean airports.
Mr. Riley argues that while an Open Skies policy would allow regional carriers to take unlimited flights to all Caribbean Community (CARICOM) member states and encourage the growth of competition among carriers, while elimination of secondary screening would encourage greater demand for intra-regional travel. Full story
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