Newsletter 06 - 26th August 2014

We are at that time of the year when we see several of the island's properties closing for their annual break. Jumby Bay, Carlisle Bay and Curtain Bluff all closed last weekend and reopen October 6th, 18th and 25th respectively.  Next weekend sees the closure of the Inn at English Harbour and Tranquility Bay followed the week after by Hermitage Bay.
Don't forget to get your tickets for our second Mixer Cruise on September 4th on the Mystic. This is open to all members and their staff. The Mystic will leave the dock at 5.30pm for a 2 hour sunset cruise.The first cruise in April was very pleasant and everyone had a great time, Come along and spend an evening with your colleagues from within the Association.
This newsletters depends very much on news from all our members so we can share it around so please send us any news, press releases. special offers etc... so that we can include them.


Passing the Baton at Sugar Ridge
From Keith Martel

Almost 48 years in the hospitality industry and now almost 65 years of age, I decided in March that it was time to retire and ‘pass the baton’, get out the golf clubs and sail my boat into the wonderful bays of Antigua! It’s hard to believe that 14 of those 48 years have been in Antigua; where by the way I am now proud to say I am an Antigua Citizen.


Terrence Linton most recently from the Lighthouse in Barbuda joins Sugar Ridge as General Manager and after a handover through August will officially take the baton from 1st September. Aidan McCauley a Director of the company and son of the Chairman of the parent company will take responsibility for the sales and marketing of Sugar Ridge.


I would like to take this opportunity to thank all of the amazing people I have met on my incredible journey in life. I have had the immense pleasure to meet Celebrities, Sportsmen, and Royalty; wonderful characters from every walk of life and not least the people in this trade who are the ‘true assets’ of this business. It is the huge network of people worldwide that makes this industry so invigorating.  I have known many of you for a lot of years whilst others are more recent. Without any one of you it would have been impossible to achieve my own ambitions; in this business it takes a whole team to accomplish success. So thank you it has been a pleasure working with you.


Throughout my career I have met, trained and pushed forward many young people who have demonstrated talents and abilities to excel in this industry and I am pleased to have been part of their own success.


I will not be retiring completely, as my dear wife Dorothy started a Candle Factory in Antigua about a year ago which is going extremely well, so I will be helping to develop that still further.


I send very best and heartfelt wishes accompanied also with a little sadness, but with no regrets for my career of choice.

Antigua and Barbuda increasing commitment to Sustainability

Addressing the needs and the expectations of travelers to Antigua and Barbuda, while ensuring that decisions are made that will impact positively on the tourism industry and maintain the destination’s competitiveness within the marketplace will be high on the agenda for the Ministry of Tourism and the Antigua and Barbuda Tourism Authority when they meet with industry stakeholders, during the course of the week.

Antigua and Barbuda is poised to tackle these, and other challenges, with a new focus on sustainability.   A new focus on balancing the protection and enhancement of its rich natural and cultural assets, while appealing to the expanding market of travelers interested in responsible practices and authentic experiences, has led to Antigua and Barbuda engaging with organizations such as the Sustainable Destinations Alliance for the Americas (SDAA), a multi-sector initiative comprised of regional organizations, NGOs, and a private-sector corporation

Read More
ABTA UK Office trains Britsh Airways New Caribbean Sales Team in Newcastle

Antigua  & Barbuda UK Office participated in an all day training session at British Airways Holidays Cell Centre in Newcastle. The aim of this training is to give the new Caribbean Sales Team  the opportunity to spend the morning/afternoon gaining key information on Antigua and its hotels, ahead of British Airways Holidays Caribbean Sale in September.
Throughout the day, the BA Agents participated in University Challenge on Antigua destination facts, presentation on all of BA Holidays Antigua featured Hotel by the Tourist Board representative, and a quiz, Prizes were also on offer throughout the day such as Antigua’s English Harbour rum and Love to Shop Vouchers for top performing agents..
The  new interactive structure for training the BA Team , consisted of tasks, questions and games, to work with the agents and gain knowledge of Antigua.  British Airways this winter will return to daily flights from London Gatwick with  three flights being full terminators for Antigua.
News from Sandals Grande Antigua
Grand Pineapple and Sandals Team Members to Represent Antigua in Regional Talent Show

Six team members hailing from Grand Pineapple Antigua and Sandals Grande Antigua Resort and Spa will proudly carry the flag of Antigua and Barbuda during the staging of Encore Finals later this year in Jamaica.

This comes after participating in  the local leg of Encore last week where fourteen team members took the stage to compete for Best Singer, Best Model in both Male and Female categories, Best Dancer and Best Instrumentalist.

Full Story

Lara Bats for Sandals!
During a short stay at Sandals Grande Antigua Resort and Spa, West Indies Cricket Legend Brian Lara and his guest took time out to meet some of the resort's team members and managers who shared their love for the sport and reminisced on the times Lara played for the region and made history in Antigua when he broke the world record for the highest score (400) in a Test Innings at the Antigua Recreation Grounds. Here, the group pose for a photo before bidding farewell to the VIP guests.
BookAntiguaNow Corner

Exclusive Promotions
Have you loaded a promotion that is exclusive to  Let us know!  It is very important that you tell us when you are giving this revenue-generating channel with reduced commission a special rate.  This way we can be sure to promote your hotel and secure more bookings for you that will add to your bottom line.  Send the details of the exclusive promotion to Regatta and the digital marketing team will boost the campaign to try to drive more bookings to the hotel!

As always…
If you have questions or need help with any aspect of your profile on, contact Martha Valdivia at

Crisis Communications - New World, New Mandate

Are you sure you know how y
ou will handle a crisis should it arise at your hotel? Now is the time to make sure.

Almost every day we watch a crisis unfold on the evening news. We review how it was handled and make judgments on how those responsible performed – good, bad or indifferent. Are you prepared for the crisis coming your way? How will you be judged?

A crisis, by definition and by everyday experience, takes on many shapes and forms. But in a business context, it most pronouncedly consists of any situation where human life or property is in peril or when any organization, business or brand is at risk for misconduct or customer breech. Issues are not necessarily one in the same with every crisis but they can often become such if not properly managed. Suffice to say, “You will know crisis when you see it,” is a fair prognostication for any organization and its management.

It is for these very reasons that Crisis Management and effective Crisis Communications is absolutely vital. No matter how small the organization or business, no matter how remote its chances for crisis, it is socially and economically irresponsible to not be ready. In fact, a strong Crisis Management/Crisis Communications plan is the best way to minimize revenue loss and avoid liability and legal consequences.
Read full article on

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