Antigua and Barbuda launches innovative video campaign to engage North American Travel Trade Industry.
180,000 Travel Agents and Group Travel Planners will be exposed to Antigua and Barbuda as the Antigua and Barbuda Tourism Authority launches an innovative all-video email campaign with Travelview’s HDVideoChannel.
The lively video campaign which begins this month, will run until March 2015, with twice monthly email blasts being circulated to virtually every seller in the US and Canadian markets.
The TravelView HD Campaign has a 93% cumulative open rate, and high-conversion rate to destination and suppliers website. Trade partners are known to spend 3 – 5 minutes watching the videos, which can be conveniently done, from the comfort of their homes or within the office.
The Antigua and Barbuda Tourism Authority, is excited about this cost-effective and highly efficient means of interacting with thousands of members of the North American travel industry; showcasing the destination and it’s hotel product.
Promoted in the email blasts are the accommodation offerings of: Curtain Bluff, Antigua Village, Admiral’s Inn, Carib House, Galley Bay, St. James’s Club, The Verandah, Tranquility Bay and Carlisle Bay. The short video clips are a mixture of educational and promotional.
The programme allows the hotels, to provide information on their special offers and incentives, and importantly links to travel agent training websites, allowing opportunities for members of the trade and hotel sales and business development teams to strengthen business relationships.
The first Travelview e-blast can be viewed here. The website allows for easy measurability with capabilities to track and report on email performance.