Newsletter 53 -

14th April 2016


Advancing Hospitality through Tourism Alliances

Antiguan Dream

With lush views and clear water, Antigua is a prototypical island paradise. However, it also has a unique culture all its own

- See more at:
Wedding Coordinators and Planners benefit from two day workshop
A wedding is an undertaking that has a number of intricate details that must be organized, in order for the life changing event to be successful.
Over the years, the twin island state has been ranked among the best, where destination weddings are concerned.
With this in mind, the Antigua and Barbuda Hotels and Tourists Association and the Wedding Planners Institute of Canada, have partnered to host two days of training sessions at the Antigua and Barbuda Hospitality Training Institute (ABHTI). Full story here
AHTA hosts Social Media for Tourism Marketing workshop
The Antigua Hotels and Tourist Association (AHTA) engaged representatives from various entities in the tourism industry and the Antigua and Barbuda Hospitality Training Institute (ABHTI) in a workshop on “Social Media” last Monday.
Participants hailed from South Point, Jumby Bay Rosewood Resorts, Curtain Bluff Resort, Ellen Bay Cottages, Galley Bay Resort and Spa, Indigo Events, the Antigua and Barbuda Tourism Authority and Goddard Catering among others.
The representatives’ experience in the field varied from customer service to marketing and culinary services. More here
Social media relations expert advises on effective marketing techniques
Fresh off the heels of a successful training of social media, held at the Antigua and Barbuda Hospitality Institute (ABHTI) earlier last week, Director of Communications at the Caribbean Hotels and Tourism Association (CHTA), Adriana Serna encouraged persons in the hospitality sector to become “more engaging with their clients on social media”.
Serna suggested that what a customer sees on social media can impact their desire to visit the destination and further stay at a resort, hotel or guest house.
“There should really be a two way conversation with their customers, because the more you know your customers, the easier it is to sell to them”, she rationalized.
She added that the overall aim is to “give them the content that they want”.
The social media specialist also urged key executives to listen to the needs of their clients so that they can know what and when to post on social media to ignite their interests.
“Make sure that the posts are entertaining and educating, the posts should speak to your customers”, she said.
Serna also highlighted the need for management to empower their team members, since they will play a critical role in keeping the social media sites updated.
“Empower your team to interact with your guests and capture these moments, which will make a difference on social media. Encourage the guests to take pictures and posts on their pages, detailing their experiences”.
She also called for key partners to develop a cadre of trained social media ambassadors.
Since our last newsletter we have added the following to our website.
1) Air arrival statistics for March 2016
2) Hotel Occupancy figures for March 2016
3) Cruise ship arrivals for March 2016
Training Update
WSET Wine Certification Courses May 30 - June 3rd

Get trained and certified with our internationally-recognized qualification wine courses, WSET!  London’s Wine & Spirits Education Trust (WSET) was established in 1969 to provide high quality education and training in wine and spirits primarily to persons working in Food & Beverage, Restaurants, and Wine & Beverages Suppliers.
Learn about how wine is made, systematic approach to tasting wine, factors influencing the style of wine, food and wine pairing, label terminology, sweet wines and fortified wines, and much more!

Level 1 Wine Certification Course - This course prepares front-of-house staff in food & beverage operations. It provides basic product knowledge by providing an introduction to wine, wine service and a knowledge of food & wine pairing. Level 1 is a two day course and the cost is EC$1,800.00

Level 2 Wine Certification Course - This course is very popular with wine and spirit employees because it gives students excellent all-round product knowledge. The course is a favorite among consumers and enthusiasts.  Classes focus on the key grape varieties and regions of the world, and principle varieties of spirits. Level 2 is a three day course and the cost is EC$2,500.00

The courses will be held at the Antigua Barbuda Hospitality Training Institute. For a registration form click here.

For information on any of our training programmes please contact Anthea in the AHTA office.
World Earth Day - April 22nd
We are inviting all hotels to join with us to celebrate World Earth Day on April 22nd. We are seeking to coordinate a day of tree planting throughout schools on the island. Many hotels already partner with various schools around the island and we encourage with you to reach out to these schools and plant a tree or trees on this day. If you do not have a school to partner with we can help you with one. The Environment division has offered to supply us with fruit trees for the occasion.
Several properties have already stepped up to join with us, if you have not already done so and  would like to be part of this venture please contact us at the AHTA office.
Deadline extended until Tomorrow April15th
Tourism Minister announces major Friars Hill hotel investment
Antigua and Barbuda has announced the launch of new hotel development, Labahia Hotel Resorts & Condominiums.
The US$52 million investment project between the Adams Investment Management (Antigua) Ltd., and the Government of Antigua and Barbuda will bring job opportunities and economic benefits to the people of Antigua and Barbuda.
The multi-storied investment by Trinidad and Tobago project developers, Imtiyaz Adam and Farman Ramjohn, will boast 120 one and two bedroom fully furnished self-contained luxury condominiums and several penthouse suites. In addition, the resort will include a 24,000 square ft. futuristic conference facility, a 300 capacity car park area, restaurants, a gym, tennis courts, gardens with walking paths, essential shops and an Olympic size swimming pool. Full story here
Copyright © 2016 Antigua Hotels and Tourist Association, All rights reserved.

Our mailing address is:
Island House. Newgate Street
PO Box 454
St John's
Tel: (268) 462.0374 Fax: (268) 462.3702

unsubscribe from this list    update subscription preferences