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Voting for the MANA Board opens Monday, January 8.
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Issue #69, January 5, 2018

How to Build Understanding and Empathy with Millennial Families: A webinar with Jeanette McCulloch and Amber McCann

A special one-time only opportunity for members only and #MANACAM17 conference attendees

MANA members and #MANACAM17 attendees are invited to this webinar on January 25, at 1:30pm EDT. Register online here. Find the time in your area here.
About one in four Millennials is a parent already, and in the next ten to fifteen years, Millennial women will give birth at the rate of roughly 10,000 per day. Our attitudes about Millennials are often marked by stereotypes (“everyone gets a trophy!”) that get in the way of effectively marketing to, educating, and providing care to the fastest growing group of parents in the US. Like all generations, Millennials have been deeply influenced by the moment in history in which they’ve been raised, from the rise of personal technology to “girl power” to 9/11 and Columbine. As a result of their life experiences, Millennials deeply value parenting, community, and sharing information. They prefer to co-create rather than be led by an expert. They value individual tolerance, social responsibility, and expect brands to reflect their values. Meanwhile, social media is no longer an “emerging media” and is now traditional media. The ways many learned to share information are rapidly falling out of use. In this presentation, we will learn about the unique values, communication styles, learning preferences, and buying habits of Millennials. We’ll also address some common friction points between Millennials and other generations, with the goal of developing a self-awareness that can help us provide the best possible care. We will also learn how to apply our knowledge of Millennial values and communications styles to understanding how we can best find Millennials as clients, teach in the way they best learn, and provide information and care in a way that reaches Millennials where they are.

Abstracts Opening Soon for MANA 2018

Plan to share your expertise at MANA 2018 in Portland Maine



From stunning fall colors to award-winning restaurants and artisan breweries to historic lighthouses and the crashing waves of the Atlantic, Portland Maine is one of the gems of New England and the eastern US. Please join us October 11-14, 2018 for the 36th Annual MANA Conference. Watch your inbox to submit your abstract for consideration.

Elections Open Monday — Watch Your Inbox for Voting Instructions

January is election month for the MANA Board of Directors!


This year MANA members will vote for Vice President, Treasurer, and Director of Events. MANA members may choose a candidate on the ballot, or write in an alternative choice. Each vote counts! Without participation by a certain percentage of the membership, the elections are invalid and new director positions are appointed by the sitting Board of Directors.

The ballot opens on January 8 and will be available until midnight February 7. Log into the Members Only section to access the ballot Monday, and watch your inbox for more information on the candidates and open positions.

Save the dates:

 

Jan: Abstract Submissions Open

Jan 8 - Feb 7: Online Voting for Board Elections

Jan 17: Volunteer Orientation

Jan 25: Generations Webinar, 1:30pm EDT

Feb 21: Neonatal Mortality Webinar, 1 - 2:30pm EDT

Oct 11-14: MANA18, Portland, Maine
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