In this segment produced by NPR, you'll learn about the ins and out's of micro-influencers.
You've heard of influencers — social media celebrities with massive followings, who get paid to affect consumer tastes. Kim Kardashian, perhaps the most recognizable name in influencing, has more than 140 million Instagram followers and reportedly gets paid up to $1 million per post.
But what about micro-influencers? They are people with a few thousand followers who brand's will often pay in free goods, or a smaller sum of cash to post about their products or services. While some people love to see what they are using, it's often not clear if they are being paid to promote the item, or if they actually use it. In some cases it may be both. This can be confusing for regular consumers. Who's responsibility is it to regulate this market, or should it even be regulated at all?