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October 2019 Issue

At the intersection of creativity, entrepreneurship and technology, the Transmedia Zone is an incubator for innovation in storytelling, media and the creative industries.


What's Up Next?

User Testing Sessions Now Open to Students

User testing is one of the most important parts of design and prototyping. Experience the innovations of our teams first hand, and provide them with feedback so they can develop the best user experience possible!

When: Oct 17th at 12pm 

Where: 110 Bond Street at HQ (2nd floor)

Welcome 2019-20 Entrepreneur in Residence: Impossible Things 

Impossible Things is an award-winning, internationally recognized creative technology company that specializes in the use of Augmented Reality (AR) to develop unique experiences that fuse the digital world of imagination with the physical world of reality.

The EIR program encourages cross-collaboration and learning between earlier stage teams and more established entrepreneurs. As part of their residency, Impossible Things will be incubating their latest innovations, providing one-on-one mentorship to TMZ teams, and delivering two public workshops in their area of expertise—allowing the community to benefit from their experience. 

Meet Our New Teams

This past month we welcomed four new teams into the TMZ! We’re super excited to introduce you.

Goodable is disrupting the media space as the world's first-ever post-cable news network that only delivers good news stories. In a world where the news is making us unhealthy and depressed, Goodable offers a simple solution: real news that’s also really good for you.
Social Lives 

Social lives is an anthology series that explores our increasingly complex relationship with social media. They're not your standard web series... they're an interactive series that uses audience input to determine the direction their episodes go. 


unilingo is a YouTube video translation service for creators looking to reach new audiences. They provide high-quality end-to-end dubbing, and help creators identify and reach their best-suited markets.

HireUp is the first centralized database of video resumes. HireUp's innovative marketplace streamlines the hiring process by removing the restrictions of time and space from the interview process. They match people and companies based on shared values, to build more cohesive, happier teams.

Origin Media Haus Launches New Podcast 

Our team at Origins Media Haus launched their new podcast: The Tech Haus. They’ve released four exciting episodes so far—we recommend you listen to all of them (and keep your ears open for more).  

"We’re in a time of exponential evolution. Technology is everywhere, and major shifts are happening daily. The Tech Haus, hosted by Swish Goswami, brings Fortune 500s and cutting edge startups together to talk about how emerging technologies are changing our world."

Listen to their new podcast here

Welcome Ellen & Maya to the TMZ Community! 

Ellen Reade - Events Assistant 

Ellen is a first-year Media Production student at Ryerson. Before her time at Ryerson, she studied Arts & Cultural Management and Public Relations at MacEwan University in Edmonton. With a solid foundation in communications and events management, she's worked in concert production, festival management, and digital marketing. She's excited to improve her creative skills as a multi-media storyteller during her time at TMZ. 

Maya McMullen - Administrative Assistant 

Maya is a highly motivated creative who designs the means to share stories in novel ways. A recent Ryerson Creative Industries grad, she specialized in storytelling in media and visual culture, with a minor in communication design. Experienced in UI design, event planning, and communication design, you'll find her binging stories in whatever medium she can get them⁠—whether it be through burying her nose in some pages, connecting with the community, or exploring the works of the latest and greatest games!


20 Buyer Persona Questions to Ask When Identifying Your Audiences. 
Is your media product reaching the right people? Building audience personas is a great way of getting to know your potential viewers better.  Start building your personas here
How to Create an Authentic Brand Story That Actually Improves Trust 
You might have mastered the art of storytelling in your media and/or art... but how effective is your brand story? Learn how to curate a better brand identity here
Learn more and apply to join the Transmedia Zone at

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Transmedia Zone · Ryerson University · 10 Dundas East, Level B2 · Toronto, ON M5B 2K3 · Canada

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