Ron Burgundy Blended Scotch Whisky from Riviera Imports
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Riviera Imports Launches Ron Burgundy Scotch in association with Paramount Pictures

I hope you had a great Thanksgiving with your family and loved ones. I am excited to announce the introduction of a new product, Ron Burgundy Blended Scotch Whisky, made in honor of Ron Burgundy, lead character of Paramount Pictures' Anchorman 2: The Legend Continues. Ron Burgundy Blended Scotch Whisky is now available to be shipped by Riviera Imports. The timing of this introduction couldn’t be better; the film premieres on December 18th in the heart of the holiday season.

What is Ron Burgundy Blended Scotch Whisky?


Ron Burgundy Blended Scotch Whisky is not a novelty —it is a fine Scotch product more than comparable in quality to other blended Scotches at its price point. It is crafted and bottled in Scotland from a 60% malt and 40% grain blend by Old St. Andrews Distillery, featuring whiskies from Speyside, Highlands and Islay. Not just for Anchorman fans, Ron Burgundy Blended Scotch Whisky is produced for budding Scotch connoisseurs and traditional Scotch enthusiasts alike. 

Ron Burgundy Blended Scotch Whisky sells for approximately $25.00 a bottle and is available in 750 ml size only.
A bottle of Ron Burgundy Blended Scotch Whisky.

[Bottle Images] [Trade Press Release] [Sell Sheet] [Tech Sheet]



Why Ron Burgundy Blended Scotch Whisky?

  • In the movie, Anchorman: The Legend of Ron Burgundy, Ron Burgundy is a Scotch drinking anchorman. The character is nationally recognizable, and iconic.
  • #26 on Empire Magazine’s 100 Greatest Movie Characters poll
  • #40 on Entertainment Weekly ’s 100 Greatest Characters of the Last 20 Years
  • Scotch is becoming increasingly popular with young markets. Younger drinkers are embracing quality scotches.
  • Over 7 million people viewed the trailer to Paramount Pictures’ “Anchorman 2: The Legend Continues” in the first week it was posted.
  • Ron Burgundy is currently being used to sell products for Dodge, Ben & Jerry's, and Jockey, with Business Insider reporting Dodge's Ron Burgundy campaign resulting in increased auto sales.
  • Great opportunity for On-Premise to have recognizable promotions with bars. For example: Find a theatre where you can invite key retailers to a tasting and/or screening.
  • Every order will be shipped with stand-up displays of Ron Burgundy.
  • Ron Burgundy Blended Scotch Whisky provides a great opportunity to sell a high-quality product and embrace a promotional wave spearheaded by one of the funniest characters to hit the big screen in decades.

As the promotion suggests, this is Kind of a Big Deal.

All my best,
- Ed Caan
CEO, Riviera Imports

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