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Hey <<First Name>> ,

Some days you just don't want to go near your inbox - know what I mean?!

Well, that was me a few days ago: just back from a weekend away and staring down a wall of unread emails, when I got a most wonderful surprise.

The amazing people at One Woman Shop got in touch to announce I'd made the list for the third year. What list? Oh, just their 100 Best Sites for Solopreneurs! 😱

I can't tell you how thrilled and grateful I am to the amazing people who nominated me for the Digital Marketing category.

If you think I deserve to win the title of #1 in Digital Marketing this year, it would mean SO much if you took 2 mins to vote.

There are incredible businesswomen across all the categories, so please do vote for your top personal choices! 🏆
VOTE for Danielle (& other awesome bizwomen!)

Skyrocket Summit!

The FREE online summitSkyrocket into Entrepreneurship: Create a Laptop Lifestyle, Using Specific Strategies, to Have Your Dream Life, is just a couple of days in - there are still plenty of strategies, techniques and real-life stories to help you up-level your business over the next few days. 

I rarely take part in summits, but the collective experience on offer in this one is, I believe, unmissable! 

Hosted by my friend, Ashleigh Boyd, who is an Entrepreneur Coach, this event includes founders and serial entrepreneurs from niches, such as:
  • PR
  • Copywriting
  • Growth
  • Coaching
  • Visibility
  • Mastermind
  • Keynote Speaking
  • Wellness
  • Mindset
  • Money
  • SEO
If you ever wondered how on earth successful business owners get to where they are today, or even get their first clients, you've got to check out these short, action-packed interviews. Book your FREE seat >>>
Claim My FREE Skyrocket Summit Seat

Today's Actionable: Think Like Your Ideal Client

When we're creating content, we can get so wrapped up in it that it can be difficult to step back and read it with fresh eyes - we're simply too close!

However, there are a couple of ways you CAN step back and try to see what your potential new client or subscriber see when they land on your site.

1. You only have 5 seconds (or less 😩 ) to make it clear what you do. Go to your homepage or your blog feed page. Is it crystal clear?!

2. Write down one of the top problems your client is seeking a solution for - describe it in the most practical terms. Imagine you're them and this issue is eating you up. Go to your homepage - can you find a description of the solution or problem within 5 seconds?

3. Ask 10 friends & family members to go to your homepage and then explain what it is you do. Always entertaining!

4. Find a child and tell them what it is you do in the simplest, most straightforward terms. See if your (borrowed) child understands

"My kids often teach me. They just don't understand what a copywriter or content strategist is - it's so alien! 'Do you copy people, Mummy?' etc. So, now I often introduce myself by simply saying 'I'm a writer. I help business owners with their stories and writing.' " - Jeda Pearl

While you might not actually use the last two responses word-for-word on your site, the exercises can help get into the mind of someone who doesn't really understand what it is you do. And, often, clients are in that position - it's their problems/solutions that are at the front of their minds.

Going forward, try to make every effort to write with your audience in mind.

An unclear niche is often the first hurdle that's an easy fix. Find other simple branding & content issues that are easy to fix over on the blog.

To sparkling, refreshing clarity,

TL;DR: 😱 OMG I made One Woman Shop's bodacious award: 100 Best Sites for Solopreneurs - Vote for your #1 (me?!) right here >>>. + Discover strategies, techniques and real-life stories to propel your business forward: Book your FREE seat to Skyrocket into Entrepreneurship + Take Action: 5 seconds site test - can people identify your niche from 5 seconds on your homepage? (see above). 

Copyright © 2018 Danielle Zeigler LLC, All rights reserved.

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