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Hey <<First Name>> ,

Sometimes it feels like my business is a living, breathing entity - I'm sure you know exactly what I mean!

And, the same way it's good practice to keep an eye on our health, it makes good business sense to keep an eye on the health of your business too. 

Tracking your marketing stats can help you do just that.

Done right (for your business), tracking your social media and marketing every month means you can build up a picture of:
  • what's working well and what's no longer effective
  • where your ideal clients are hanging out and what they're talking about
  • where and how to find more of your ideal community, including potential buyers & ideal clients
The thought of Google Analytics and spreadsheets might make your skin crawl, but it doesn't have to be so bad! In fact, once you know how & why to track stats, you might even look forward to it each month (like I do🤓).

On the blog today, I'm sharing how to figure out a strategic approach to what you should track, where to focus your social media efforts + a free worksheet: How to Track Your Social Media Strategy

Ask me anything!

Do you have a burning SEO or digital marketing question? Got something simmering away that could use an extra pair of eyes & ears? I'm talking:
  • Social media faux pas?
  • SEO-related confusion?
  • Blogging bewilderment?
  • #SpringCleanYourSite chaos?!
Whatever your online marketing curiosity, confusion, or dismay, I'm all ears!

Come ask me anything on Instagram >>>

Pinnable Images Made Easy: Take Action!

If there's one thing I know that makes me stay on a blog longer + share their posts, it's pin-worthy images.

And, the beauty of gorgeous images is that you can re-use them all over your social media as well as your blog.

If you don't have a clue where to start design-wise, Canva is my top recommendation for easy-to-use, pro-looking design templates & tools. I love their Canva for Work "magic resize" which resizes your designs into the perfect sizes for whatever medium - Instagram, Facebook, printable invite!

You'll notice I use customizable templates and a range of brand colors for my posts. Once you've got your new blog post image ready to upload to your website, follow the checklist below to make sure they're shareable + optimized for SEO...

Pin-worthy Checklist

✔ Brand colors
✔ Striking image/photo
✔ Correct size (735 x 1102 pixels)
✔ Your logo + web address
✔ Persuasive title tag
✔ Snappy meta-description
✔ Call-to-Action

Read more about optimizing for Pinterest & optimizing images for SEO.

Share your results on Pinterest &/or Instagram and post with the hashtag #springcleanyoursite to keep yourself accountable.
To more sharing of knowledge,

TL;DR: Track your social media for healthy & successful marketing (blog post): + Ask Me Anything - over on Instagram! + Take Action: Create pin-worthy, SEO-optimized images (see above).

Copyright © 2018 Danielle Zeigler LLC, All rights reserved.

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