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Marketing and innovation produce results; all the rest are costs. Drucker
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 Marketing Strategic B2B: Optimizare Strategie Vanzari, Branding & Rebranding » Brand Equity Route. Solutii integrate B2B2C. 4P / 5C.
Marketing Strategic B2B: Optimizare Strategie Vanzari, Branding & Rebranding » Brand Equity Route. Solutii integrate B2B2C. 4P / 5C.
See The Invention That Just Changed Biking Forever: 
Astazi despre Inovatie. Video-ul de mai jos defineste cea mai simpla modalitate prin care putem sa intelegem de fapt cat de mare o sa fie impactul tehnologiei in 2014.

Din punctul meu de vedere este cea mai interesanta idee din 2013...
See The Invention That Just Changed Biking Forever:
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.

Marketing and innovation produce results; all the rest are costs.

Marketing is the distinguishing, unique function of the business.” Peter Drucker
Social Media Update:
Consumers are taking control:
The future belongs to brands that are true to themselves and to the people inside them... ”
Steve Jobs, about Marketing Strategy:

Who is our target customers & Why they are selecting our product over competition? 

* probabil cel mai interesant material despre capacitatea de anticipare a lui Steve Jobs. 

Simon Sinek, “Why you do it?”
“People don’t buy what you do, they buy why you do it.” Simon Sinek
Introduction to Blue Ocean Strategy:
“What if you could consistently create new business where there is little to no competition? In this article I’ll explain the 5 easy steps to creating new ideas that help you lead your business out of the red competitive waters and into a new space where the competition is irrelevant – your own blue ocean.”
Amazon Prime AIR
"The goal of this new delivery system is to get packages into customers' hands in 30 minutes or less using unmanned aerial vehicles."
Innovate the Expedition Way:
"Innovation is the ability to convert ideas into invoices... "
“The Innovation Matrix” P&G
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Diferentiere vs Inovatie?

* o saptamana de consultanta gratuita / luna

Daniel Rosca
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