Ms. Ai Design
For the past seven years, I have been running my marketing and design business providing local businesses with website design, blogging, technical consulting, internet marketing campaigns, social media campaigns and print designs for brochures, postcards, and business cards. My business began solely as a website design business, but evolved as I found that many small to medium sized businesses often do not have dedicated staff for marketing and are in need of a variety of services.
Prior to owning my opening my own business, I worked for many years as an operations manager / affiliate manager for a consulting company and managed a virtual office of web designers, customer service reps, content developers, webmasters and marketing reps. I also helped affiliates with their online marketing campaigns and developed affiliate programs from the ground up organizing staff, technical projects and design aspects.
I grew up in Fair Lawn and Franklin Lakes. I moved to CA and NY for a while, but then I settled back in NJ living in Oakland for many years – I just recently moved to Pompton Lakes and love the town. I come from a ‘computer family’. My Dad was a Systems Analyst and we had the first home computers available. My brother was programming at a young age and he too ended up in the computer field. While my daughter is an Advertising student, she is a highly advanced Photoshopper and has done many designs and logos for local businesses. We are all consummate techies.
I love photography, having started when I combined it with my passion for cooking – I ran a few food blogs and fell in love with food photography. That blossomed into photography of all sorts and you often see me behind the camera taking photos of events for social media postings and blogging purposes. My husband does nature photography and my daughter takes portraits and event photography. When the family gets together and ‘talks shop’ we sound very much like the geeks that we are, sharing photography, computer, design and technical stories and tips.
My business tip to the group is about social media postings. We have all heard the saying that ‘a picture is worth a thousand words’ – pictures draw people in and they make your social media posting stand out. If you are using social media to promote yourself and your business, you should be adding images to your posts. Whether it be professional graphics for event invitations, or shots you take with your phone to show participation at events, office culture or a bit more of your personal side - - make sure you include them. Your postings won’t be lost in the shuffle and they will be more likely to be shared.