Novy News | DIY Developer | Do What You Love | Feb. 12, 2021
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"The best thing to hold onto in life is each other."
– Audrey Hepburn

We've decided to go in a completely different direction with our newsletter in 2021. Instead of longplays, we're going byte-sized ... manageable chunks, so to speak. In this issue, we're focusing exclusively on one of our clients – showing some of the fun stuff we're doing around the game's recent pre-announcement and its close proximity to Valentine's Day.
Storybook Romance
Ah, Valentine's Day: Is it the time of the year where you might want to curl up with a storybook romance rather than shooting zombies? Perhaps...

But we at Novy can safely say that we believe in love ... and really, what better time to tell the world about a bittersweet, lovestruck couple of woolen paramours in Where's Samantha?

Without giving you any spoilers, here's a taste of what's to come in Q2 of this year...
Where's Samantha? – Logo
The 2D physics-based puzzle platformer Where’s Samantha? will head to Steam in Q2 2021. From Bulgarian developer Respect Studios and publisher ROKiT Games, Where’s Samantha? features charming characters, objects, and backgrounds made out of wool with an endearing love story at the center of it all.
Here's a sneak peek at what you can expect from this adorable, heartfelt woolen adventure:
Novy marketing manager Julie Morley put together a special Valentine's Day card for this special occasion. Click on the image below to get your own card from Greetings Island!
Where's Samantha? – Valentine's Day Card
Aaron, one of our new community managers, was so excited about the game that he took it upon himself to create this webcomic! Click on the image below to see a larger version 💗
Where's Samantha? – Webcomic
DIY Developer - Logo
In future issues, we'll be sharing more infographics similar to "Guide to Producing a Memorable Game Trailer" – but in the meantime, here's our DIY Developer tip for this issue:

If your game lends itself to a special occasion like Valentine's Day, come up with a newsworthy announcement that you can get out the door before that special day. If your game isn't out yet (like Where's Samantha?), you can put together a pre-announcement with a reveal or teaser video, screenshots, logos, and game description/key features. Don't announce your launch date at that time. Wait until pre-launch! (If your game can actually launch on or close to that special occasion, go for it.)

If your game is already out and you're able to release a content (or feature) update, use the special occasion window to make that update announcement. Always include thematic content and copy in addition to your other assets. 

Until next time ... keep on playing!
Novy Unlimited, Inc. is a product of co-conspirators Jeannie NOvak and Luis LeVY. Launched in 2011, Novy is the first marketing and public relations firm to focus on indie games.Novy's divisions include PR, Marketing, Creative, Consulting, Production, Music, and Publishing.
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