September 3, 2020

Every month Embodee summarizes and analyzes key developments and trends in the apparel and footwear industry, including the latest news about 3D product creation, design, and customization technology. Our goal: help you stay informed, save time, and sell more! Sign up to stay in the know. Unsubscribe anytime. 
Will holiday e-commerce overwhelm fulfillment, delivery services?

The surge in pandemic-driven e-commerce has been the shining star in an otherwise financially dismal year, but a likely obstacle is ahead. It’s the crush of online holiday shopping vs. the ability of warehouses to fulfill orders and transportation services to deliver them on time, Sourcing Journal reports. Two-thirds of consumers plan to use the web for holiday shopping as virus-caused absenteeism slows fulfillment and delivery. That’s why some major retailers are moving the start of holiday promotions to October. But that step and a slow shift to automated fulfillment operations aren’t expected to help enough. Unclear is how serious the fallout will be.

Amazon's big push into luxury fashion launches this month 

Look this month for Amazon to unveil a new platform for luxury brands, months later than planned. The platform represents the company’s first foray into luxury fashion sales. It’s expected to feature virtual stores of 12 U.S. and European companies selling accessories and ready-to-wear labels. Business model details haven’t been disclosed, but reportedly the brands will control the look and feel of their stores. They also will control markdowns and benefit from Amazon’s delivery and customer service platforms. The initiative is among several underway to boost Amazon’s role in higher-end apparel and footwear. Business Insider has more.

Learn the variables behind best performances among retailers

No retailer has escaped economic pain from the coronavirus. How much pain, though, depends on many variables that determine which ones face serious trouble and which fare much better. Retail Dive examined recent quarterly reports of five well-known retailers and identified keys for avoiding severe financial consequences: selling off-price, not operating in malls (with some exceptions), selling casual clothing but non-apparel items too, strong e-commerce and/or buy online, pick-up-in-store service, good inventory management, and not being a department store. The brightest light among the five? Urban Outfitters, with its three companies reporting profits.

Where fashion brands, individuals sell in support of circularity

It's an unlikely arrangement: luxury fashion brands selling their creations online alongside random thrift store finds. This convergence is part of what Vogue says is “sure to be the overarching story of 2020s fashion” — circularity: selling clothes from long-warehoused inventory to already-worn vintage items. The app Depop has emerged as the go-to place for young shoppers, especially Gen Z, who embrace “responsible consumption” in an era of overproduction. Robust interaction between sellers and buyers is a feature the young expect. Depop’s head of brand partnerships told Vogue that the communication “allows for the type of insights that traditional retail partners simply can’t provide.”

Tapestry’s digital push helps add one million customers 

Tapestry's portfolio of brands — Coach, Kate Spade, and Stuart Weitzman — added one million online customers in North America in the most recent quarter, the majority Gen Z and millennials. The gain illustrates why, despite the depressed economy, brands increasingly are beefing up e-commerce efforts to overcome store closures. RIS reports that Travesty’s digital sales enjoyed triple-digit growth, reducing a stinging group-wide loss of $294 million. Coach stood out, adding 60% of the new customers via its new In April, Coach added customization features to its website. Stuart Weitzman and Kate Spade are upgrading their websites with new features as well.

Video: See how Embodee is about to help the industry in many ways

We’re sprinting toward the release of our new Orchids™ web platform, which integrates all aspects of 3D digital product creation, from conception to online sales. To mark our progress, we’ve made a video that shows how the platform will help the industry — by accelerating product development, making collaboration easy, and enabling faster sales. For more information, including how the platform fits into the industry’s digital transformation, check out our article published by The Interline. The Orchids platform is scheduled for launch later this year. Request a demo here. Meanwhile, stay tuned for exciting news by month’s end!

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