November 2019

Every month Embodee summarizes and analyzes key developments and trends in the apparel and footwear industries, including the latest news about online product customization and personalization technology. Our goal: help you stay informed, save time, and sell more! Sign up to stay in the know. Unsubscribe anytime. 

Digital samples saving big bucks, environment too

CFOs and their financial colleagues will be high-fiving upon seeing this number: a PVH Corp. division saved $1 million in shipping charges in one season by switching to digital garment design and sharing samples electronically. “Digital integration stops the massive amount of samples that have to be shipped and saves on courier costs and carbon. Instead, samples can be transferred by digital file,” said Robert Ryan of Esmetex, whose Frontier software is used by 25 mills in Asia to digitally share with brands 20,000 different fabrics. Learn more at Sourcing Journal.

4D research into body movement and clothes

Based on your body shape, do your clothes restrict your movements and even change your shape? This isn’t an esoteric question for Hohenstein, a German company that’s been researching and testing textiles for more than 70 years. Now Hohenstein is embarking on a year-long series of projects for the apparel industry, using a new 4D scanner. Among the goals is to use 4D data with 3D visualization to improve fit, function, and ergonomic comfort. delves into the details, including potential benefits for the industry.

Digital product creation: avoid these pitfalls

While companies increasingly ramp up investments in digital product creation (DPC), achieving scale has proved elusive. A report, courtesy of two consulting firms and Indiana University’s Kelley School of Business, suggests that avoiding eight common pitfalls will help make the investments pay off. Our favorite: thinking that DPC is about a single technology. “To achieve the breadth and depth of functionality...multiple visual technologies must be deployed, including 3D modeling, rendering, material virtualization, digital avatars, fit analytics, augmented reality, virtual reality, and more.”

Guess the world’s hottest sportswear brand

Sorry, you likely flubbed the test. The brand is China’s Li-Ning Sports Goods Co., riding high on a $6.88      billion stock valuation that’s jumped 200 percent this year. No other apparel company’s stock has increased as much. While foreign brands still thrive in China — most notably Nike with 22% sales growth in the most recent quarter, factors are boosting domestic companies. In Li-Ning’s case, the NBA’s recent dispute with the Chinese government has contributed to so-called “patriotic spending.” So has a continuing surge in domestic consumer demand for sports fashion. The Fashion Law website explores why 30-year-old Li-Ning is the darling of analysts.

Forecast: 4% bump in holiday spending

Holiday shopping predictions are in, and the National Retail Federation says spending will increase 4%  over last year and average $1,048 per consumer. That compares to $783 in 2009 during the Great Recession. Clothing and accessories will account for 52% of the buying, second only to gift cards. More than half of purchases will be online. (Find  more statistics here, including about the spending habits of young people, who are driving much of the increase.) NRF President and CEO Matthew Shay said imports will hit near-record levels because of the Trump Administration’s looming imposition of more tariffs on consumer goods from China on Dec. 15.  

Embodee news: virtual Chloé handbag, deep look at  customization trend

Online product customization is our what our technology helps drive via real-time 3D renderings of apparel, footwear, accessories, and more. You can see the vivid results in our latest collaboration with Mytheresa, this time for luxury Chloé handbags. Contact us to learn more.

And speaking of customization, we’ve explored in depth the accelerating customization and personalization trend for WhichPLM, a United Kingdom-based online magazine dedicated to Product Lifecycle Management for the retail, footwear, and apparel industries.

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