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NewsBytes
September 3, 2020

Every month Embodee summarizes and analyzes key developments and trends in the apparel and footwear industry, including the latest news about 3D product creation, design, and customization technology. Our goal: help you stay informed, save time, and sell more! Sign up to stay in the know. Unsubscribe anytime. 
           
Looking toward future apparel sales and a return to normalcy

One very big question nags at everyone in the industry: when will apparel sales return to what now seems like the quaint good old days? McKinsey & Company analysts looked ahead: sales in North America are expected to fall 20% to 30% this year from 2019 levels and 10% to 25% in 2021 when compared to 2019. Jumps in online sales won’t be enough to offset the losses at brick-and-mortar retailers, they said, Sourcing Journal reported. Don’t look for pre-COVID sales levels until Q1 in 2023, according to the assessment, and much later if the virus and other negative circumstances persist — Q2 in 2025.
 

Niche brand shows the benefits of on-demand manufacturing

"My business model allows me to pause my operation from one day to the next. I haven’t had to worry about putting unsold product on sale, or figuring out how to offload it.” That's the bottom line of a mini-case study of how apparel companies can free themselves from common woes plaguing the industry throughout modern times. The business model is that of fashion designer Misha Nonoo. Her brand's model eliminates unneeded inventory and waste. The benefit? When sweatpants became the rage this year for women instead of dresses, she quickly adapted. Fast Company explores Nonoo’s approach and why it may catch on with big brands.
 

Luxury brands want to dress you in high style in virtual world

We’ve written about sales of apparel designed for the virtual world — clothes that adorn digital versions of people on social media platforms and in online games. Such apparel, at first mostly made by little-known companies, was inexpensive. Now one of the world’s most prestigious luxury brands, Gucci, is making a major bet that its virtual-only designs will have the same cachet online that they do in the physical world. For example, Gucci recently sold a $9,500 virtual dress to someone to “wear” on Instagram. Hermes and Louis Vitton also have launched virtual-only pushes. Learn more here.
 

How to maximize benefits of 3D products in PLM systems

In Embodee’s latest article for the online magazine WhichPLM, we examine the need for full integration of virtual 3D products with product lifecycle management systems. Doing so would enable easy, widespread access to these digital assets for further development and refinement. PLMs now are limited by various factors that make them unable to maximize the benefits of 3D. But connecting to third-party cloud-based solutions, like Embodee’s soon-to-launch Orchids™ web platform, would allow easy product visualization, collection curation, and much more. Speaking of the new platform, next week we’re announcing a major development milestone. Watch for the news!


By the numbers: Millions and billions that caught our attention

E-commerce envy: Nike’s online sales soared 82% in its most recent quarter, helping total revenue to reach $10.6 billion. Hard to picture: The industry is drowning in a pandemic-caused, $230 billion, sea of excess inventory. Ambitious goal: By 2025, Microsoft and startup Eon want to give 400 million products “digital birth certificates” containing a wealth of data. Returning to physical stores: 71% of consumers feel somewhat or very comfortable doing so. Win for sustainability: Fast-growing Allbirds, whose business model is built around the use of innovative materials for sustainable footwear, nailed down $100 million in funding.

"We know that digital is the new normal. The consumer today is digitally grounded and simply will not revert back."

— Nike CEO John Donahoe
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