If you are reading this, you are one of our more “engaged” subscribers. Our newsletter actually has a good “open rate”, I am told -- about 30% of the people we send it to open it. But the “click through” rate is pretty dismal, meaning that a low percentage of you who open the newsletter actually click on any of the links to go to another page.
So I am thinking about how to make the newsletter more exciting and informative for y’all to explore. I would love to hear your suggestions, so please email me at firstname.lastname@example.org
. In fact, email me about anything you would like to discuss regarding our work and mission.
Speaking of making things more engaging, we are excited to be working with “Today,” a marketing/ technology firm in Melbourne, Australia, to create a more engaging platform for The Life You Can Save. The platform will include options for you to receive cumulative data on the impact of your donations and the ability to build a community around your giving. “Today” is donating their services to do this work because they are huge fans of our founder Peter Singer
, who also lives in Melbourne, and of The Life You Can Save -- pretty cool! We are also collaborating with other groups—one at MIT Media Labs and one in Brazil— to create other exciting platforms to increase effective giving - so stay tuned…
Thanks for your loyalty.
Good Living and Good Giving,