I have been doing this for a while in a variety of communities that I spend time in — Bellingham, Washington, Vancouver, British Columbia. And I always make sure to place a few in wealthier neighborhoods, just in case. :)
While I was in Vancouver recently (my first visit to Canada since the borders closed to Americans 18 months ago), I visited Ukama Gallery on Granville Island, a unique little art gallery which sells beautiful sculptures made by artists in Zimbabwe. When I met the gallery’s owner, Janine, I asked her what had inspired her to start her gallery. Janine told me that she had been inspired by living in and working with artistic communities in Zimbabwe.
As we began to talk about the amazing work that The Life You Can Save’s recommended charities do in Zimbabwe and across Africa, Janine shared that while living in Zimbabwe she had started her own version of “direct cash transfers,” or small cash donations like those provided by GiveDirectly, for individuals in communities where she spent her time. And she saw her gallery as yet another opportunity to support these wonderful communities and share their amazing artwork.
I eventually asked Janine if she would be willing to take a few copies of The Life You Can Save and promote the book with her clientele — in my view, a perfect group to be exposed to Peter’s ideas. And she was delighted to do that.