Corsham Walking Festival 2017 - Survey Results
Thank you to everybody who completed the post Festival survey. We had a total of 70 responses with many people taking the time to add comments which are invaluable for the planning of future festivals. My apologies for the inability to select more than one walk; by the time we realised there was an issue, we had already had 30 responses!
The highlights from the feedback are as follows:
In addition to the survey feedback we have now had time to analyse the sales data. 50% of all tickets were sold to Corsham post codes with another 20% to Chippenham and 10% to Bath. The remaining 10% included walkers from as far afield as Godalming, Grantham, Lincoln, Morecombe and points in between! Many of these sales were as a result of advertising or inclusion in in Festival listings in National walking magazines.
- 87% of respondents rated the walks as Excellent or Very Good. There were lots of very positive comments about the walk leaders, back markers and "experts" as well as a mixture of positive and negative comments on walk timings and pace.
- The Hartham Park and Castle Combe walks were extremely popular as they involved areas which are not normally accessible to walkers. The two long walks (added as a result of feedback in 2016) were also well received.
- The Quiz and Buffet was rated as Excellent or Very Good by 88% of respondents. The main comments were about the lack of labeling for the food and there was mixed reaction to the music.
- Word of mouth and the Festival leaflets continued to be the most effective method of publicising the Festival, but online methods (website, social media etc) are increasingly important - particularly for attracting walkers from outside the Corsham area.
- The ticketless booking system introduced for 2017 worked satisfactorily - but we need to work with The Pound to make improvements for next year.
- The extended Cafe opening hours - also introduced as a result of feedback from last year, appeared to be a success.
- A number of respondents had used facilities at the Campus as well as local shops and cafes in Corsham. 5 had booked accommodation in the area over the Festival weekend.
- Suggestions for 2018 included: More walks aimed at children of all ages and a Friday evening walk. In addition there were lots of suggestions to take into detailed planning.
Sales of tickets were brisk with 35% of bookings taking place in the first two weeks and 72% in the first five weeks. Eventually 14 of the 18 walks sold out as well as the evening event. We have considered a survey suggestion of introducing a priority booking period for Corsham area residents next year, but decided that this is impracticable. The date when tickets go on sale is advertised well in advance - so the message is to book early to ensure that you don't get caught out!