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The Weekly

MARCH 02, 2021


Happy second day of the new month—a month that marks a year since our team went remote. We’re missing each other more and more as time stretches on, but we’ve never been more curious. Below, find reads that prompted us with compelling questions, our CommArts print issue feature, and the last call for Creative job applications.


Links That Kept Us Reading

Credit: United Sodas of America
What’s in a name? Mailchimp’s Courier outlines some basic elements to consider in any naming endevor, complete with case studies from brands like United Sodas of America and financial tech start-up Nude.
Author Masuma Ahuja sets out to answer the question, what is life really like for girls around the world, in her new book Girlhood: Teenagers Around The World In Their Own Voices. Published last month, it captures snapshots of everyday life from 30 girls around the globe in the form of diary entries.
Where have all the houses gone? Emily Badger and Quoctrung Bui write that the inventory of homes for sale is startlingly low. The pandemic is part of the reason, but it’s not the whole story.
Calling all Blondie fans: Liza Lentini interviewed the iconic Debbie Harry for Spin about “her upcoming tour, her endless optimism, and why nice girls finish first.”
Warnings From the Queer History of Modern Internet Regulation “reminds us that categorical content bans often come at the expense of marginalized groups.” Read on.

News: Communication Arts features Wilder Fields in its March/April 2021 Print Edition

We’re excited to share that Communication Arts has featured our naming, identity, and packaging work for Wilder Fields in the March/April 2021 print edition of their magazine.

In early 2020, the Chicago-based vertical farming startup Backyard Fresh Farms came to us to carve out a more ownable, competitive space in the consumer packaged goods industry for its category-changing offering. One new name, positioning strategy, messaging plan, identity program, and packaging system later, the brand re-emerged as Wilder Fields, a technology-enabled food company that produces extraordinarily flavorful, fresh, safe, and sustainably grown greens for local communities.


Current Openings

Credit: Artist or Source Name
We’re so excited to share that we’re looking for an experienced Creative Director and Senior Project Manager to join our eclectic group of researchers, strategists, designers, writers, and developers!

Most of you have been with us for a while now, but if you’re new to this corner of the internet, we’ve explored the intersection of experience and technology—where powerful brands come to life—for over a decade. We work on all sorts of projects for organizations and businesses from small, local, and boutique to some of the largest companies (and brands) in the world.

Are you intrigued? Do you know someone who’d be intrigued? Learn more about each position (and get the link to share with your friends) below.

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