The Weekly

AUGUST 25, 2020

A full week has passed since our updated mailer found its way to your inbox. Oh, how time feels like it’s simultaneous flying and completely unmoving these days! If you’re new here, we’re so happy to have you. Below, we dive into “making things,” share a new set of discipline-specific creative prompts (as well as some of the best submissions from last week) and talk to Erick about creating objects of permanence.

Office Ours: Extended

Office Ours Extended is a compilation of responses to unanswered questions from the inaugural Office Ours appointment. Throughout the summer, we’ll dive deeper into the values that were discussed throughout the webinar—including the importance of nurturing relationships, being honest and transparent, and prioritizing curiosity to name a few.


CHAPTER 2: Making Things

We don’t like to take assignments here—which means we have to be curious and open-minded from the get-go. We also think of our clients as our team members. From bringing them into the fold early and often pre-quarantine to now, utilizing tools like Miro and Google Hangouts, we’ve been able to bring more heads with different backgrounds together to lead to greater outcomes.

Dalvin: If you had projects like creating identity brands and UI design and you were given a tight deadline, how do you handle [the stress] with your team?

Nora, Associate Creative Director: Tight deadlines and team stress are no joke. They are also a part of doing business. As much as we try to control the process and set ourselves up for success, something always gets wonky. There are simply too many moving pieces. But you have a team for a reason. They are how you get through it. Make a list and check it twice. Each project is a puzzle; some parts need to be completed before others. Start your list with the client deliverables and work backward. Read the room. You have to know your team and how they deal with stress—this includes you and how you deal with stress. Not everyone is the same. Be honest with the client. You are all in this together. They are an ally, not the enemy.

Jen: Do you find clients will try to cut important exercises like visual territory exploration and user interviews (all the good stuff that validates the work) from their budget? How do you sell the value?

Becky, Creative Director: At One Design, we believe our job is equally making and delivering a beautiful product or brand and making sure it will work for the business and the end customer. Tactically this means we never cut planning and discovery from our process, but that being said, we often can offer up a lean approach to these phases of the project to lay the foundation for our work and set teams up for success. What does lean look like? First, we learn all the things the client knows, define a collective set of goals for the project, and highlight gaps in understanding. How do we frame the value? Once we’ve highlighted gaps in understanding across both teams, we can determine the minimum amount of lift from a research and strategy perspective to fill in those knowledge gaps. The value is in ensuring everything we produce is desirable by the user and aligned with the organization’s vision—equal parts believable and grounded.

Piece by Piece

Piece by Piece is a series of discipline-specific prompts to spur curiosity and creativity. A call to make, at any fidelity. Although strategy and rationale are critical components of the One Design process, these beginnings are meant to get you inspired enough to just start practicing.

Every Tuesday morning, we’ll share new prompts and ask you to submit your responses by the following Monday through your personal page, tagging #onedesignprompts and @onedesignco. But before we release that new set of prompts, we’ll share a handful of the best submissions in this very newsletter and on our Instagram Stories.


Notable Week 1 Submissions

It’s been such a treat seeing the excitement around this series—and, of course, this first set of submissions roll through. All we can say moving into week two is, bravo week-one-ers...let’s keep this making momentum going!
@candynchips unpacked everyone’s beloved, design-first super market. Her rationale for why Target’s logo is so impactful really knocked our socks off.
@jackvanboom redesigned his go-to vodka brand to speak more to it’s place of origin’s death metal subculture. We are so here for this.
@afewgoodthings reimagined Dr.Pepper for the health and wellness crowd because—well, the irony!

Week 2 Prompts

Design: On a standard letter page, typeset A Very Revealing Conversation with Rihanna by Miranda July.

Development: Pick a piece of software you use frequently and write documentation for one of its features.

Writing: In 6–8 sentences, describe the color blue. Paint a picture (in words) using experiences you associate with it.



Micro-conversations spotlight the unique perspectives of our team members through splices of candid chats—reflecting the spirit, story, and point-of-view of all the voices of our studio.

Below, Erick (Junior Designer) responds to the prompt, “tell us about your art outside of the office,” in a conversation with Caitlin and Bianca.


Erick on physical artifacts’ ability to transcend time and space

What really interested me about street art was everyone has a different style. It’s just so subjective too, what is good and what isn’t. I have a certain style because I looked at people that I thought were cool and my style developed from looking at certain people’s.

I also have a lot of friends that are street artists, and sometimes I’ll be riding my bike and see what they did on a train or a building and I’ll take a picture of it and be like, ‘Oh, look. Your thing is still here.’

Everywhere I go, people that I know have left a mark. Even though you’re not there, you’re present in a way. And you know me—I love living in the city, I just love interacting with it in every way that I can.

Since I was very little, I rarely spent a lot of time at home. I was always on my bike, or I would take strolls around the neighborhood until my legs were tired and I couldn’t walk anymore. It’s nice to see people on the street and doing their thing while I’m sitting back, just watching.

And when I really think about it, mostly everything I do now is mostly digital. You could make it as perfect as you want. My collection of film photography, shots that I could hold in my hand—it’s the best feeling ever knowing that this can’t be erased or I can’t edit it.

‘Here it is, that’s how the moment was at that specific time,’ and I feel like I get satisfaction out of that.


Links That Kept Us Reading

Eight hours of Double R Diner ambience? Thank us later, Twin Peaks fans.
Free stock photos with authentic diversity. Representation matters. We’ll be using these in our projects moving forward and you should too!
What makes a good life? A TED Talk about the longest study on happiness.
We stumbled across this new-ish icecream brand and...not only is the brand beautifully designed, but every flavor sounds amazing? Brb—ordering some right now.