MAR 11 2020


A Fonts In Use Staff Pick, millennial aesthetics must go, and Chicago’s new brand saves the city big bucks


The Ruby Company is a Fonts In Use Staff Pick

Robinson—the calligraphic sans we chose to anchor the brand—was selected for its balance of human warmth and chiseled edge. And the same goes for GT Sectra—classic proportions with a dash of edge.” Click on through to the post to see the new Ruby in all its glory.

Credit: Fala Atelier

Call us (millennials) out, why don’t you

“Ever since modernism brought industry into design, tastes have cycled between embracing and rejecting what it wrought. A forward-looking, high-tech style obsessed with mass commercial appeal will give way to one that’s backward-looking, handmade, authenticity-obsessed—which will then give way to some new variation on tech-forward mass style.” Phew. Read with caution. Check your ego at the door.

Credit: Gráfica Ilustrada del Uruguay

And ode to limitations

Uruguayan design from the 60s and the 80s is so worth exploring. Read up on the history and the work, ASAP.

Credit: Stefanie Leinhos

Where do new ideas actually come from?

It’s Nice That partnered with Pinterest for a new series around the myths of inspiration. Intrigued? Us too.

Credit: Vincent Driessen

A Git branching model that works

“In this post I present the development model that I’ve introduced for some of my projects (both at work and private) about a year ago, and which has turned out to be very successful,” Vincent Driessen writes. Don’t sleep on this.

Credit: City of Chicago, Pedro Lastra/Unsplash

Branding saves, once again

“Chicago estimates it can save anywhere from $5 million to $10 million a year by taking some simple steps to unify the design of 29 different departments around the city with its brand.” Capital W woah.