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The Weekly

NOVEMBER 10, 2020

 

Ah, the sweet feeling of a long over-due exhale. Welcome to a new week, friends! Here’s to embracing this pervasive feeling of hope. We have a longer Weekly for you all so make sure you view the full version—you’ll find some new studio work and our current job opportunities below.

 
 

Links That Kept Us Reading

 
Credit: congerdesign/Pixabay
 
How does redefining ‘normal’ alter human behavior? Marketers are making people change their habits simply by convincing them it’s what others are doing, these Stanford researchers say. Read on.
Limbo is a show that takes a closer look at how artists are responding to 2020. “For better or for worse, we are living through what may well become one of the defining moments of the twenty-first century,” Bram Ieven says of the exhibition. Take a look.
Here are three secret rules to working remotely—and hey—they may seem obvious but we’re all for friendly reminders.
What makes Google’s new app logos so bad? Here’s a deep-dive into why they don’t hit the mark (and how they can be fixed).
Okay, you got me: I’m a huge sucker for a good gift guide. Verge always is a great source of inspiration around this time of year, and they just released their 2020 book of trinkets. Happy shopping!
 
 

Featured Project: Wilder Fields

 
 
The start-up formerly coined Backyard Fresh Farms has now emerged as Wilder Fields—a technology-enabled food company that produces extraordinarily flavorful, fresh, safe, and sustainably grown food for local communities near and far.

Our team has had the privilege of working with CEO Jake Counne and CCO James Radke since early 2020 to carve out a more ownable, competitive space in the consumer packaged goods industry for their category-changing offering. Crafting a new name, positioning strategy, messaging plan, identity program, and packaging system from the ground-up, Wilder Fields is now an undoubted leader in this innovative food territory.
 
 
 

News: Pembroke’s Revitalization of Commonwealth Pier has Begun

 
 
We’re pleased to announce that international real estate developer, Pembroke, partnered with One Design to develop an on-site and digital teaser campaign announcing that construction has started on the revitalization of Commonwealth Pier—a roughly 705,000-square-foot, vibrant waterfront destination for all in Boston’s historic Seaport District.

Building on a years-in-the-making vision crafted by an impressive team of architects, developers, sustainability experts, One collaborated with the Commonwealth Pier project team to articulate the impact this new, evolved destination will have on the Seaport and Boston at large.
 
 
 

Current Openings at One Design

 
 
For over a decade, we’ve explored the intersection of experience and technology—where powerful brands come to life.

Currently, we are excited to be growing our team of experienced Developers to help us keep up with the development, strategy and design challenges of our clients around the globe. Learn more and apply today!

 
 
 
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