Short but sweet Weekly for this pseudo-Spring week (partially because we’re preoccupied taking in the warm weather). Enjoy the sun, read something good, and we’ll see you right back here in seven days.
Have you heard of Mini Brands? If not, get ready for a proper highlight of your week. “Vicarious food shopping simulates a lost pleasure, even when what you’re shopping for is a tiny jar of Skippy Creamy Peanut Butter.” Have fun with this one.
News: Wilder Fields and Saint Kate are featured in gestalten’s newest publication Brand New Brand
Brand New Brand “presents the most successful business branding in recent years—collecting the best-in-class examples [that] illustrate how well-curated, holistic branding can take a butcher’s, bookstore, bakery, or even a physiotherapist from the bottom of the pile to the top of the range.”
Through a curated selection of case studies from those built on a small budget, others focusing on sustainable approaches, and many which blaze a trail, Brand New Brand is the handbook that shows how to stand out and be noticed.