Eastpak Experience

I-AM was selected by Deloitte Digital to curate and design a pop-up concept store for their client Eastpak – the global back-pack brand. The pop-up concept brief was to test digital browsing and shopping within a real store environment with little product on display against the traditional store aesthetic. Read More 

Can Fast Food Be Premium?

First there was just food, then came fine dining, fast, casual and most recently fast casual. The basic premise of all these eating experiences has traditionally been that the more money you spend the better the experience. Read More 

The Spirit
of the
Middle East

I-AM conjures an exciting experience for diners

Lumee is a new exciting fast-casual grill restaurant, designed by I-AM in close collaboration with the Al Abraaj Restaurant Group. The aim – to celebrate and embody the exotic spirit of the Middle East and buzzing street-food atmosphere.
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You’ve Got to Have Soul
Our very own Emma Noble talks about her love of the Northern music movement. 

What first attracted you to the Northern Soul movement?
I’ve always loved the music from the 60’s and 70’s since I was young but have a special love and appreciation for Soul and Motown. 

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The Renaissance 
of Banking

Will technology influence
a new-wave of money-management ?

Jon Blakeney, managing director of I-AM has been working in the international banking sector and managed projects for UniCredit, Jordan Kuwait Bank, Ocean Bank in Vietnam, New India Bank and RBS. Austrian Bank magazine “Best Banking” invited him for an interview in London.
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Scratching the Surface
The importance of connecting with brands.

Sat in the middle of our website homepage is a very clear statement.

‘At I-AM we help you stand out from your competitors by connecting with your customers not only rationally – but emotionally. We work with you to define the experience you offer your customers when they come into contact with your brand’

Classic Tailoring
for the
Modern Man

Lutwyche makes its mark at LC:M A/W15
The fashion industry’ s finest flocked to the streets of London for Men’s Collections and I-AM had the pleasure of working with luxury tailoring brand Lutwyche to showcase their AW15 collection.  

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The New-Wave of Viking Style
I-AM hits Copenhagen for a taste of Nordic fashion. 

If you want to see the ultimate in quirky cool then the cold streets of Copenhagen are a must. Lots of facial hair and a street style unrivalled across Europe, Denmark is a sleeping giant of the fashion world

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