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IHTTI becomes the first academic institution outside of the UK to receive accreditation by the Chartered Society of Designers

The Chartered Society of Designers has finished accrediting three new university courses at IHTTI, School of Hotel Management in Neuchâtel Switzerland. Not only is it the first institution to receive CSD accreditation outside of the UK but it is also the Society’s first accreditation of a Master’s degree.

The Society’s Course Endorsement Programme (CEP) is a partnership with education and training providers. It sets apart courses within Higher and Further Education which clearly prepare and develop students to embark on a successful career within the design industry, to the highest professional standards. 

Within CEP there are three different levels:  Accreditation, Validation and Recognition. Accreditation is only awarded to a programme of learning at and above Level 6, leading to a degree, masters or doctorate. The accreditation process includes a rigorous review by an accreditation panel. The Society’s panel visited IHTTI in June to discuss the application with both the tutors and the students. 

The IHHTI accredited courses are: 

Based in the heart of Neuchâtel, Switzerland, a vibrant university city, the IHTTI courses stand out because they offer an innovative and unique approach to hotel management, as particular emphasis is placed on the latest innovations and trends within design, technology and luxury brand management. Embedding interior, food, service design and design management within all modules of the courses ensures design thinking becomes second nature to those studying.

The Society’s Accreditation Panel commented that: “The focus on ‘design thinking’ is an innovative approach to delivering a course of study in the hospitality and leisure industry, which will not only offer an advantage to those graduates when seeking employment but will also enhance the status of professional designers in the eyes of those graduates who go on to achieve management positions in the sector.”

The Academic Director of IHTTI, Mr Jaco von Wielligh stated: “At IHTTI we have created a culture of personal development and design thinking, where tomorrow must always be an improvement on today.”

The School welcomes students from all over the world, creating a multicultural learning environment, suitably similar to that of the hospitality industry. This is further developed through the paid internships available globally, which are an integral part of all three courses. The Schools balance between class based study and placements offer the student’s real hands on experience from their first year.

The courses at IHTTI cover a great variety of lectures from Housekeeping Management and Managerial Accounting to AutoCad and the Fundamentals of Interior Design. This variety gives the students an advanced understanding of Hotel Management as a whole. The School also prides itself on their small classes, allowing for each student to have more personal attention from the tutors and creating a family like environment.

A former student and now a lecturer, Ms Malin Persson stated: “I believe that there are very few industries in the world today where design is not a factor. Hospitality has long been an industry where design has been a vital component without being recognised as such. That is why it’s so lovely when a group like the Chartered Society for Designers recognises a university like IHTTI School of Hotel Management that is finally giving design in hospitality the emphasis it deserves.” Malin lectures in a range of topics including business communications, interior design and food and beverage management.

Ms Annelotte Teves (Netherlands), a final year BA student remarked that her course had been “An inspiring journey” and went on to say “The classes and real-life projects made us stronger and ready for a successful career.”

Mr Dan Joel Kolli (Sweden), another final year BA student commented "I started IHTTI in 2013 and have since then been able to develop myself and my interest within the hospitality industry from a novice to a professional as well as a guided introduction to the world of design. IHTTI has helped me with gaining first-hand experience and knowledge through several courses and two internships. Above that, with the IHTTI family, I have also been given a broad network of co-students and alumni for my time after graduation."

Aleksandra Pyshmintceva (Russia) a BA student outlined that the course has helped her become more creative and gain a good understanding of hotel design “combining studies in design with hospitality will really make me stand out from other hospitality graduates.”

All students studying on a CEP course automatically become a Student Member of CSD, gaining them access to a large network of designers and other key industry pillars as well as providing them with an online presence in directories, their own case study platform, a continued professional development (CPD) toolkit and access to the CSD Knowledge Bank.

These accreditation's are an exciting development for both IHTTI and the Society. With twenty courses already participating in CEP, the successful accreditation at IHTTI adds 240 new student members to the Society. Moreover, CSD is the only Royal Chartered Society that represents those practising in all design disciplines and the inclusion of hotel design and management courses further indicates the Society’s scope.

For more information on the Society's Course Endorsement Programme click HERE 

Members of staff and students from IHTTI, representatives from the Swiss Education Group and Frank Peters FCSD Chief Executive of the Chartered Society of Designers.

First Year Students Listen UP

I recently came across an article in ArchDaily by Eric Oh which provides a few words of wisdom to new Architecture students. Whilst Eric directs his advice to architecture students specifically I think many of the tips are transferable to all design students about to embark on their University career. As the new university year has just begun we wanted to reiterate and expand on some of his tips. 

  1. Ask questions: This is likely to be the only time in your life that you will be in this type of learning environment, so make the most of it and all those around you who could teach and inspire you. 
  2. Teach yourself: Whilst you will be learning from both your teachers and fellow students you should also continue your learning outside of the curriculum. As Eric puts it ‘The internet is home to a beautiful, magnificent, constantly updated treasure trove of tutorials’.
  3. Organise your research: Access to this ‘treasure trove’ of an internet is great but it can also be overwhelming. By organising your research you can identify your taste or show you what areas you’re ignoring.
  4. Don’t be afraid to question your teachers: Don’t be a clone of someone else, you will be a better and more individual designer if you both learn from and question your tutors.
  5. Create freely: Your time on your course is not only there to teach skill but to open your mind. You may not find reason for your design decisions but, as Eric puts it ‘Just believe in your will.’ You have a few years to completely experiment, make the most of it.
  6. Stay busy: Enter competitions, visit galleries, challenge you self in your free time. Eric suggests ‘try solving problems in your immediate environment, like making your studio more environmentally friendly.’
  7. Purchase wisely: Often design courses suggest you turn up with 101 different materials. It might be best to wait and see what materials you actually use before forking out the cash.
  8. Enjoy every new project: This one may be obvious and slightly self-explanatory but every different project you take on will help narrow down the type of design you are best, enjoy the most and what you skills you need to work on. 
  9. Learn to write: In order to successfully communicate design ideas you need to learn to write. ‘Better articulation often results in a clearer design process and you’ll develop a better appreciation for what to say during reviews.’ 
  10. Stay humble: Last but certainly not least recognise that as a designer you are constantly learning, you are perpetually a student. Do not believe yourself better or above others.
To read the entire ArchDaily article 'Ultimate List of Advice for Incoming Architecture Students' click HERE
Members Offers
35% OFF a selection of stunning Phaidon books, perfect for a present this festive season or simply to add to your winter reading list.
To access the discount code simply log in to the Members Area and select 'offers'
November Events
12-13th November 2016
OFFSET, London
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16-18th November 2016
INSIDE Festival, Berlin
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22 November 2016
SLEEP, London
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To keep up to date on other upcoming design events check our News & Events page
Follow these simple instructions...
  • Visit the CSD website - click HERE to get to the Student Member page of the website
  • Register your details - click the 'Apply Now' button to open the application form. You can also access the form HERE.
  • Complete the form - fill in all of your details in the application form. If you are studying a CSD Accredited or Recognised course you do not need to pay anything for your student membership, just remember to select this option in the form.
  • Submit your application - When you submit your application, we will check your details and if all the information is correct your application will be approved.
  • Activate your account - On approval you will receive an email from CSD with your personal membership number, username and password to log in to the CSD Member's Area where you can start updating your professional portfolio.
To find out more click HERE to view the application guidelines.

Associate Membership is offered globally and is suitable for those who have just graduated from a design or design related course of study or those in practice with an equivalent level whether having studied design or not.
Why Our Members Joined

“I joined the Chartered Society of Designers in 1982 as a way of keeping in touch with like-minded professionals. Working in Yorkshire as a design consultant is great but can feel remote, so communications through the website and LinkedIn groups help me connect with the wider design community” Martyn King MCSD

Martyn set up his practice 21 years ago and provides creative services to a wide variety of clients both in Yorkshire and throughout the UK. These projects include design for print, web, PowerPoint and email, and the clients are from many different sectors, which helps keep his work fresh. Previous clients include Tarmac, Hambleton Strategic Partnership, Land Securities and The White Company, as well as new start-ups and, most recently, first-time design users.
Continued Professional Development (CPD)
CPD is essential to any designer. Design is an industry that never sleeps; social, political and environmental elements are constantly affecting trends within design, materials used, styles etc. and the technology that aids the design industry is constantly advancing so in order to stay up to date and at the top of your career you must continue to develop. Read articles, go to seminars, workshops, visit galleries, sign up to short courses. Keep learning. You can also track you CPD and its point on the CSD website.
Placements & Internships
What do companies look for in their interns?

Placements and internships are often an effective way for both students and graduates to get their foot in the door whilst also gaining invaluable experience in an industry. Not only this but this experience will help you to decide, or at least narrow down what kind of company you would like to be part of, or create.

Placements are competitive to apply for and it might surprise you to hear that its not just your skill companies are looking for.

Whilst sifting through some of our past CSD publications I saw an article by Samantha Bell about placements for design students. In the article she includes some advice from two professionals within the design industry about what they look for when considering students and graduates for a placement. Here are two of those tips that show that attitude is just as important as your ability.

Geoff Sanderson a design director at the time mentions that team-playing abilities and a willingness to learn are some of the qualities he looks for interns.

John Daly, another design director, outlined that strong communication skills and the ability to demonstrate an intelligent approach to design are qualities that are equally as important in a prospective candidate, as technical ability and a good grasp of the design process involved. 

Chartered Society of Designers
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Tel: +44 (0)20 7357 8088

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Visit the Chartered Institute of Designers' website
The Chartered Society of Designers is a registered charity incorporated under a Royal Charter. Our remit is to promote best professional design practice and encourage the study of design. We support and assist designers at all stages of their career. The Society is a founding member of the Hong Kong Design Centre and holds Observer status of WIPO - The World Intellectual Property Organisation. 
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