HUFT D2C Case Study, Nykaa x Aveda, Tata Avinya, IAF Metaverse, Image of the Week, Kevin Kelly
5 MAY 2022
IN THIS ISSUE
Case Study: Heads Up for Tails
Tata Avinya Launches With New Logo
Nykaa Makes Premiumisation Bid
India Art Fair: Games, NFTs, Metaverse
Image of the Week
Hello <<First Name>>
We have a 7 year-old Indie called Emma. Last week my husband and I spent 20 minutes
debating what colour her new collar should be. (We finally settled on orange).
To people who do not have pets, this will seem
To other pet parents, it’s perfectly normal
behaviour – and it is this constituency that
Heads Up for Tails (HUFT) has successfully
Deepak Gopalakrishnan (a cat parent himself) spoke
to HUFT’s CMO Samriddh Dasgupta to understand how
they are creating a brand in an unbranded
market and I think you will enjoy this excellent
Emma joins me in sending you our warmest wishes. Thank you for reading and being part of our community.
The recently concluded India Art Fair embraced the digital world with NFTs, games and a metaverse experience.
Terrain.art, a blockchain-powered online art platform, showed NFTs by Laya Mathikshara, Amrit Pal Singh and Khyati Trehan. Lahore-based artist Muzzumil Jaleel had NFTs in his AR installation, Meeting Point.
Ecotherapy by Khyati Trehan, From Terrian.art
Not all games on display were meant to entertain. Artist duo Thukral & Tagra showed ‘Weeping Farm’ – a game where players play along crop cycles and collect debt. The player who ends up with the most debt must go on to commit suicide.
‘metaverse’ or more accurately a 3D VR experience
powered by XR Central was clunky, as expected, but just think of the potential.
Image of the Week
We loved this T shirt designed by artist Shilpa Gupta for
You are all caught up with this week’s updates on
brand and design.