Back to school, back to work, and hopefully the heat will back off a bit!
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Yellow Dog News
Hey Norm's Friend!

August has been a great month here at Yellow Dog Consulting. Clients are keeping me busy, people are working and connecting in this town, the AC is on full blast and Hank is enjoying the warm weather and a few road trips! I had a meeting the other day with someone who wanted to talk about having better systems in place. In any business you need to have good systems in place for sales and follow up. So, here are 3 Easy Ways to Follow Up. No more excuses, you're losing business because you aren't following up, and you know it! 
  1. LinkedIn - This is SUCH an easy way to connect with someone. Did you go to a networking event and collect a bunch of business cards? You may not have a business reason to meet with them (yet) but you'd like to connect with them and keep them on your radar? LinkedIn is a great spot for this! Make sure to include a personal note and do it quickly so you're still fresh in their mind (I try to do it the day after the networking event). This also works for Facebook if that's where your audience and demographic is. But be aware that we aren't all on Facebook, and some keep it personal, so don't be hurt if you don't make the cut.
  2. Email or Call - I prefer email, but if the phone is your thing, go for it. "It was so nice to meet with you yesterday, just a reminder about the services I offer and mentioned to you..." I landed a new client the other day and it happened quickly because as soon as we hung up I sent a quick follow up note outlining what we'd just discussed and included my rate and proposed budget for the project. A half hour later I had a green light to send over the contract and get working! 
  3. Announcements - You may have a list of prospects that you aren't sure when to follow up with them again. I heard again last week it takes 4 Interactions for people to do business with you. Do you have a new product or service? Send out a quick announcement to your contacts and let them know - the time might be right for that new client to connect with you.
I know I talk about follow up ALL THE TIME. I'll back off once people do it consistently, I promise. In the mean time, take a quick look at your systems and see if you need to adjust. The new client last week? They mentioned that I've always been good at keeping in touch with them. Besides the newsletter I send out regularly (hint, hint) I hadn't talked to them in over a year.

Keep in Touch!
Elizabeth & Hank

Yellow Dog Blog!

Did you know that every week I write a blog post or two about small business sales and marketing? I also talk about pop culture's a few recent posts I think you might like!

No, You DON'T understand

No, You DON'T Understand

After listening to a recent Nerdist Podcast episode I was reminded that we need to pay a little more attention to HOW we empathize with customers.


newsletter signupsNewsletter Signups - Make Them Do It!

A recent trip to the farmers market reminded me that while you want to make opting in convenient for prospects, sometimes it's easier to just let them do it!


July Pop Culture Roundup
July Pop Culture Roundup!

I read some great books in July & watched some fun TV as well. Check it out if you're looking for some good pop culture recommendations!
Hank found a family with shade
We went to Central Oregon recently to visit family and while at brunch, Hank found the table with shade was a better fit for him, so he joined another family for breakfast. Luckily they were okay with it! He can make himself at home ANYWHERE!
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