View this email in your browser


Take a look at our rich program of conference activities, case-studies, keynote, seminar, presentations & panel + one special jewel in our crown as always: 26 pitches of innovative projects in development. By registering, you automatically will be included in our network – and you know: Network is everything in our industry! We are already a lot more people this year, since the online / live from the studio downtown Malmö - version creates possibilities for professionals further away –
and we have a seat for you too – but only until Friday Night!

O’ Canada - March 16th online


For the 4th time we put the spotlight towards a specific country. This time it will be Canada - the first country outside Europe to become M:brane Country of Focus.

Canada has been one of the first countries to structure the production of immersive content, thanks in particular to a great deal of expertise coming from video games, video mapping and all the history of innovative live shows. VR, AR, domes, live interactive shows, a lot of projects are created and produced in Canada. With innovative public funds and a very active artistic community, the country is today a leader in this new industry. Today, more than ever, with a pandemic that boosts the consumption of immersive creation, we need to learn how to work with museums, how to develop more international co-productions, and how to put the immersive industry as a priority. 

During the Opening Industry Day at M:brane 2021 you will be introduced  to key players in the immersive world. Producers, creators and presenters, our speakers will explain how to finance immersive projects, who are the important players and how the future of this industry is shaping up.

First speakers in Focus on Canada revealed:

Nicolas S. Roy
Nicolas S. Roy
is the president and creative director at Dpt, Quebec, Canada. He has been directing and producing experiences for emerging platforms for over 15 years. His versatile practice, combining art and technology, has spawned award-winning collaborations with the National Film Board of Canada, Google, Cirque du Soleil, Ubisoft, France Télévisions, Samsung, and ARTE.
Nicolas is also a speaker and has given talks at events such as SXSW, Mutek, the World VR Forum and Unity for Humanity.

Thomas Azoug
Thomas Azoug, Immersive Experience Developer at Phi Centre, Quebec, Canada is aiming to bridge the gap between immersive experience creators, production studios and the latest technologies. Thomas has led the development of multiple virtual reality location-based experiences, including works in the entertainment, cultural and commercial sectors. Since joining Phi Centre in 2019, Thomas has been hard at work on creating a new standard for the development and operation of location-based experiences.

Producer and Moderator of the M:brane Canada Focus is Audrey Pacart
The Canada Focus is produced for M:brane by Audrey Pacart from Montreal. Audrey is an Executive producer and consultant in immersive content (VR, AR,XR), facilitator for numerous VR and digital workshops and conferences. She is mentoring and acting as a consultant for numerous producers and creators from all over the world on how to produce and write immersive content. She is also an associate programmer for Tribeca Immersive in New York. She previously has been the head of content for the first OTT platform, before Netflix broadcasts in Canada. There, she was one of the first to develop the concept of media chronology, acquire digital rights and create original content for a digital platform. She also used to be line producer on more than 40 dramas series and films in France and Canada.

Audrey says:
"Despite the difficulties we have been experiencing for the past year, immersive creation remains one of the most dynamic fields and international collaboration is the key of success. I'm really happy to be part of this event where I will present the Canadian context of immersive creation, hoping to trigger potential partnerships between Canadian creators/producers and the international participants at M:brane."

M:brane’s Canada Focus is supported by Embassy of Canada to Sweden

KIDS Regio panel March 16th online

One Film can’t have it all!” - Innovative Approaches in the Exhibition Landscape

KIDS Regio is thrilled to co-host this panel during The Opening Industry Day, the Opening Industry Hub of the M:brane Forum. Inspired by the results of the 3rd KIDS Regio Forum, held in June of 2019, in Weimar and the ongoing public debate, the opening panel will be devoted to the overall question of how European film can attract and retain new as well as established audiences.

Via the panel discussion on March 16th we open up the topic from theatrical distribution to a multitude of different approaches in the exhibition landscape.

Four panellists confer over the hypothesis that it’s impossible for one film to be successful on all exploitation channels.

Each of the panellists represents a different part of the value chain as well as various countries. With the help of selected case studies, different strategies and success models are discussed.


Alfred Sesma (ES) / Sales and acquisitions manager at Pack Màgic
Agnieszka Dziedzic (PL) / Producer of the original live-action films Double Trouble and Triple Trouble
Rose-Marie Strand (SE) / head of children’s film department at Folkets Bio
Petra Rockenfeller (DE) / Cinema Manager at LICHTBURG FILMPALAST Oberhausen

Moderation: Paul Tyler, Handling Idea’s

Paul has moderated several times at the Forum. He elegantly wears many hats and is widely recognized for innovative coaching via the now famous Lego-Method, he invented. He co-designed the Copenhagen School of Design and Technology’s Digital Concept Development graduate programme in 2010 that focused on communication, commerce and marketing.

Join us!

Deadline February 26th

For the Forum in March, 35-40 projects in the absolute forefront of Young Audience content.

Join the 225 professionals from 32 countries, who have already registered. Join the digital mingle, get inspired in the company of the frontrunners in Kids & Youth media and seriously enlarge your network for the future…Oh and of course you get access to all the relevant info and attendees at our Forum database, FestiCiné.

Deadline for all Observers Accreditations: February 26th

How does digital M:brane Forum 2021 work?
Our 2021 Forum will go full on digital with all aspects of M:brane being hosted digitally, and we will be broadcasting from our studio in Malmô
Check out our program!

How to take part in all of this!

Register as an Observer - Deadline February 26th!
if you are a producer without a selected project at M:brane (or you have a project in a state too early for submission) you can attend as an Observer. We encourage all producers and content creators to join M:brane as an Observer. This offers an invaluable opportunity to connect with leading professionals in innovative media content for savvy young audiences. 

With an observer accreditation you get:
  • Observers seat at M:brane Pitching Event 1 + 2 March 17th + 18th
  • Access to The Opening Industry Day
  • Exclusive login to the M:brane members area
  • The indispensable M:brane Guide, packed with information and contacts on broadcasters, funders, distributors, commissioning editors and co-producers
  • Access to M:brane's virtual hangout spot

News from our partners

KiDS Regio Listen in to the next Tea Time with KIDS Regio this Thursday 15:00 CET. This time focussing on Sweden, Anne Schultka and Lennart Ström will be talking about brands vs. original scripts, the regional funding structure, including the young audience in development processes and much more - with M:brane

Dates to remember

Deadline for all Observers Accreditations: February 26th



To stay up to date: 
subscribe to our newsletter 



Lennart Ström


Mbrane website
Copyright © 2019 M:brane, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.