+++   Lots of rain ... drive safely!  +++   Great PR coverage for 'running late'    +++   Data ... the basis of meaningful initiatives   +++

Bad weather & safe driving ... Tips & Tricks

Allow us to wish everyone a very HAPPY NEW YEAR! This year started with lots of rain which of course is great for the nature, but we need to be extra careful on the roads!

How to drive safely in bad weather conditions?

Check out the tips & tricks in our dedicated topic

 Share these important tips & tricks with your eco-system and make sure everyone stays safe!

'Running Late' = main root cause for accidents ... study & press release with Volkswagen

Our last media burst in December 2021 was dedicated to the main root cause of reckless driving: 'running late'. Jointly with our CSR-Partner Volkswagen we conducted a YouGov survey earlier in 2021 and we shared the detailed findings with the UAE media. 

The 'E' that stands for Education & Awareness Creation in the context of the 5x E's of road safety is considered to be the most important 'E' to improve road safety on a permanent level. RoadSafetyUAE is committed to this 'E' and hence the continued strong support of UAE's leading media is so important for our mission. Once again, we are grateful for the amazing support we received from: 

ARN (with all it's affiliated radio stations)
Gulf News
Khaleej Times
Full media report courtesy of our CSR-Partner AETOS Wire - password nifq

 We encourage our readers to communicate to your audiences (staff, customers) the importance of the 'easy fix': START EVERY ROAD TRIP 10 MINUTES EARLY!

Data ... the basis of meaningful initiatives

Only late in 2021 we found data about the 2020 road accidents and fatalities statistics and we want to share those with our readers. The story is great: from the earliest data we found from 2008 to 2020, the fatalities decreased by 2/3 (-67%)! This is an amazing achievement of all involved stakeholders in the public and private domains!

It's quite challenging to find proper data related to road safety, and hence we feature the dedicated topic on our portal, to benefit our eco-system in their need for data. 

One of our new year's wishes is related to getting UAE road safety data quicker and more holistically communicated, to the benefit of all involved stakeholders!

... ... ... ...

Should you be interested in previous newsletters to learn more about our earlier initiatives, you can check them out here


Kind regards and drive safely, 

Thomas Edelmann
Founder and Managing Director

M: +971 50 55 19 216

© Embrace Platform Development FZ LLE, 2022

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