+++   Summer Accident Patterns: Study & PR  +++   VW's Brand Attributes Campaign   +++   Your Help is needed for an Automotive Study!   +++

Summer Accident Patterns ... research with Tokio Marine 

The UAE summer is in full swing and with it the challenging summer driving conditions. Road users are potentially dehydrated, the roads are marked with tyre debris more than usual, vehicle maintenance is of key importance and the climatic conditions can pose further challenges.

Our CSR-Partner Tokio Marine, one of the largest UAE auto insurers teamed up with RoadSafetyUAE to analyze their 2021 July-September (Q3) motor insurance claims data to come up with meaningful insights aimed at raising awareness and protecting UAE motorists. 

- Almost 2,500 summer claims data analyzed
- Peak accident day times are 6-8pm and 12-2pm 
- 30-40 years old motorists most vulnerable
- India, UAE, Egypt, Pakistan, Philippines top 5 nationalities involved in accidents
- 45% third party at fault

Our CSR-Partner AETOS Wire translated, distributed and evaluated the press release for us (91 articles; USD 318,500 AVE) - check out the full evaluation  -  pw: Dh6Zt. Here are some examples: ARN 103.8 Dubai Eye, The National Newspaper, Khaleej Times

A brand committed to safety ... Volkswagen Brand Attributes Campaign 

Our CSR-Partner Volkswagen is strongly committed to safety and their recent Brand Attributes Campaign will showcase several safety features, which include six airbags; a safety cage with front and rear crumple zones – designed to absorb crash energy helping deflect impact away from the driver and passengers; head-up display - ensuring relevant information appears in the driver’s line of vision not affecting visibility on the road and park assist. 

Other key safety features in Volkswagen cars include light assist, which helps provide better, safer driving in the dark, child safety ISOFIX for kids on board and a tyre pressure monitoring system to keep tyres in check. 

Anja Petrovski, Marketing Director of Volkswagen Middle East, commented, “Safety is, and will always be a top priority for Volkswagen. It is important to us that consumers are aware of the safety features in our cars through the right content that appeals to their needs while ensuring that drivers and passengers are safe on the road.”

Check out some of the media coverage of this great initiative: Martechvibe, PRCA

Your Help Needed! ... Automotive survey:
Customer acceptance of Electric, Autonomous and Shared Autonomous Vehicles 

A staff member of one of our CSR-Partners is reaching out for your help!

This survey has the intention to gather opinions of car users in Dubai regarding electric vehicles, autonomous vehicles, and shared autonomous vehicles. 

The research project (Westford University College, UAE and UCAM University Spain) is part of the curriculum of the Doctor of Business Administration program. 

Stand a chance to win one of two AED 500 Amazon shopping vouchers by completing the questionnaire.

Click link to access the survey:

Many thanks for your help!

... ... ... ...

Should you be interested in previous newsletters to learn more about our earlier initiatives, you can check them out here


Kind regards and drive safely, 

Thomas Edelmann
Founder and Managing Director

M: +971 50 55 19 216

© Embrace Platform Development FZ LLE, 2022

unsubscribe from this list    update subscription preferences