What can we - as delivery customers - do?
A pioneering study was conducted by RoadSafetyUAE to validate the road safety perceptions of UAE motorcycle delivery riders, in order to work on improvement potentials. There is just no steel around them to protect them and we see a growing number of motorcycle delivery riders on UAE’s roads unfortunately coupled with a lot of dangerous riding.
We, as caring customers, have to reflect on our vital role – since the riders’ perception is that their customers often do not appreciate their safety and lack understanding in case they would run a bit late, as the mentioned survey discovers:
Only 51% of riders think: “Customers are CONCERNED about our safety”
Only 57% of riders think: “Customers UNDERSTAND if we are running a bit LATE”.
This is truly alarming, as we believe that this – often wrong – perception of riders drives much of the rider misbehavior! Hence we propose to focus on delivery customer’s appreciation towards their riders. We firmly believe, this will take the steam out of the system and the customers voice will result in safer rider behavior.
We invite our readers to take the DELIVERY RIDER PLEDGE, which features 4x tips.
Especially now in summer: offer your delivery rider cold water and a tip – it shows your appreciation and it will go a long way!
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we would love to work with one of the well-known delivery brands or fleet operators to become the thought-leaders for this important topic - 
