+++   School Bus Safe Driver Campaign   +++   FUSO Launch   +++   Etisalat Egypt's Staff Transportation Challenges    +++

Launch of School Bus Safe Driver Campaign ... by STS Group

Our CSR-Partner STS Group, the thought-leader in school transportation launched a Safe Driver Campaign for school bus drivers. The focus is on 6 areas: 

1.    Unobstructed bus cameras.
2.    Zero use mobile phones whilst driving. 
3.    Mandatory seat belt use.
4.    Alert contact process.  
5.    Managing personal time and the impact of fatigue.
6.    Vehicle shutdown safety procedures.

Going forward the Safe Driver Campaign will include the following elements: monthly school bus driver trainings, including a new video dedicated to the 6 focus areas; short ‘snackable’ videos for individual focus areas, to be circulated to the school bus drivers via weekly safety messages, dedicated WhatsApp groups, and Social Media channels; a digital campaign whereby school bus drivers will post videos on the six focus areas across our social media channels. By posting and tagging their colleagues, these drivers will encourage their peers to share similar practices.

Speakers from Roads & Transport Authority (RTA), Dubai Police, STS Group and RoadSafetyUAE were invited to address the school bus drivers on matters of transport laws & regulations and safe driving practices.

Steve Burnell, STS Group Managing Director, said "The safety of our customers and employees will always be our priority. School bus safety begins with positive and professional driving behavior. The Safe Driver Campaign serves as a platform to ensure our values of Safe, Timely, Smart resonate with every employee in the workforce.”

We dedicated a press release to the launch, in order to share the importance of such initiatives. It was translated, distributed and evaluated by our CSR-Partner AETOS Wire. Check out the press release and the evaluation here (password aIdYL)!

FUSU Canter launch ... by Daimler Commercial Vehicles

Our CSR-Partner Daimler Commercial Vehicles and their distribution partner Al Habtoor Motors have launched the new highly efficient, versatile and safe range of FUSO Canters featuring advanced technologies designed to deliver the lowest cost of ownership for a light-duty truck and excellent fuel economy.

After the successful launch of the FUSO Canter in Euro V emission norm in December 2020, the next outstanding technological feature is being launched in the UAE: the DUONIC automated manual transmission. For the first time, the FUSO Canter will feature this technology in the UAE.

In addition to lower fuel consumption, the direct-shift transmission, well known from its use in passenger cars, causes less wear to auxiliary equipment, reduces the burden on the driver, particularly on short trips, and combines the convenience benefits of an automatic transmission with the economy of a manual transmission.

Etisalat Egypt's staff transportation challenges ... how SWVL adds value

Our CSR-Partner Swvl, the UAE-based 'unicorn' wants to share insights into the safe transport solutions they offer around the world. This example is about a project of Swvl with Etisalat Egypt.

Etisalat and Swvl Business joined forces to bring to life a more efficient state of the art technology at play for their everyday employee transportation needs. Etisalat's needs were evolving due to COVID19- and a solution to cut down on inefficiencies was essential.

With 2,600 dynamic ride operations every day, changing ride schedules and vehicle types, Etisalat was facing a significant shift in transportation demands,

Check out the case study here!

... ... ... ...

Should you be interested in previous newsletters to learn more about our earlier initiatives, you can check them out here


Kind regards and drive safely, 

Thomas Edelmann
Founder and Managing Director

M: +971 50 55 19 216

© Embrace Platform Development FZ LLE, 2022

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