+++   The reality of road safety through art  +++   Mark your calendar! Save the date! Truck Safety Event 24-Nov-2022   +++

Reframing the reality of road safety through art ... by OnStar

We teamed up with our CSR-Partner OnStar / General Motors to research, publish and amplify the emotional, physical and psychological outcomes of road accidents and we reported about the research and the publication thereof in 2 earlier newsletters. 

Now, in order to amplify these findings and reframing the reality of road safety through art, six UAE-based artists were invited to illustrate the emotions of road traffic accidents using real life incidents shared by OnStar.

The six works by locally based talent aim to challenge the stigma around road traffic accidents, by evoking a real-world picture of a sensitive subject.

OnStar provided real life emergency calls and stirring accident visuals to inspire the works.

Unveiled at Infinity des Lumières, the works captivated audiences, through a multi-sensory visceral deep dive into the artist’s exploration of the road safety space.

Further supporting the community is OnStar’s partnership with The LightHouse Arabia, offering accident victims and their loved ones access to a webinar series as well as individual trauma counselling with a trained specialist as needed.

You can learn more about 'Road Safety, Through Their Eyes' here!

Mark your calendar! Save the date! You are invited! ... Truck Safety Event


On 24-November-2022 we will hold a TRUCK SAFETY EVENT which is free to addend. The focus will be to provide an update on trends in the truck / commercial vehicles industry and share best practice case studies with the delegates. 

Agenda (work in progress):
8:30 Welcome Coffee
9:00 Welcome and Introduction by RoadSafetyUAE
9:20 Dubai Police*) Update
9:40 RTA*) Update
10:00 Mercedes-Benz Trucks - Trends and Case Study
10:20 Coffee & Networking Break
10:50 Bridgestone - Trends and Case Study
11:10 Mix Telematics - Trends and Case Study
11:30 Podium Discussion and Q&A
11:50 Wrap Up and Farewell

Kindly note, that this event is free to attend. Due to room size restrictions, the participants number is limited to 100 delegates - we are applying a 'first come + first served' policy.
We are currently working on finalizing*) the speakers and agenda, but we wanted to provide you already now with a 'mark your calendar' - 'save the date' note. More information will follow in our next newsletter. In case you want to register already now, you can do so - register here!

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Should you be interested in previous newsletters to learn more about our earlier initiatives, you can check them out here


Kind regards and drive safely, 

Thomas Edelmann
Founder and Managing Director

M: +971 50 55 19 216

© Embrace Platform Development FZ LLE, 2022

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