+++   RSA's kids drawing competition with RTA, VW   +++  Re-active media work for road safety  +++   Free August delivery motor bikes inspection   +++ 

Engaging children in road safety ... drawing competition by RSA

Our CSR-Partner RSA wanted to engage the children of their staff and of their broker network (part of their 'internal eco-system') in road safety. Strategically, it is vital to educate children about road safety in order to protect them 'now' and to nurture the 'next generation' of responsible road users. 

We connected RSA with RTA and Volkswagen who will support the activation. An expert panel of judges will nominate 12 submissions for RSA's 2022 calendar. We applaud RSA for launching this initiative right now in summer when more children than usual will remain in the UAE given the current travel related concerns.

Well done Team RSA!

Working with UAE's leading media on road safety

RoadSafetyUAE exists to raise awareness for our cause. We do this in various initiatives for the external and internal eco-systems of our CSR Partners, but also with UAE's leading media.
We embrace both the 'pro-active' approach (issuing press releases to the UAE media - ref. our most recent press release) and also the 're-active' approach by responding to incoming media requests.

Here are 3 such recent examples: 

KHALEEJ TIMES - Tailgating - click for the article
We were mesmerized by reader comments: "...the one behind is really impatient and they are on our back. So, there are chances of you panicking ... " and " ... I have tailgated, I won’t lie but it is when I’m in the fast lane and I’m hard pressed for time ...", which just underlines the need to continue and increase communication efforts to educate motorists about time management and safe responsible conduct. 

THE NATIONAL - Bicycle Safety - click for the article
"Gardeners, maids and restaurant workers use bikes to get to work. It's important to raise awareness to help those people ... with safety equipment ... teach the rules of the road ... first place to go to is the employer."

KHALEEJ TIMES - Modified Cars - click for the article
"...such drivers and cars not just endanger the public, apart from creating nuisance and disturbance to residents, but also put themselves in harm’s way..."

Complimentary safety inspection for delivery motorcycles this August

Al-Futtaim’s Trading Enterprises Honda will be providing delivery riders who visit their Umm Ramool, Dubai and Umm Al Nar, Abu Dhabi service centers, free safety checks - for all commercial motorcycles of all makes and models -  including but not limited to, checking and adjusting oil and fluid levels, lubrication of chain, brakes and clutch adjustment, switches and lighting function with bulb replacements where necessary to ensure their motorcycles are running as efficiently and safely as possible.

From 14th – 19th August in Dubai and 21st – 26th August in Abu Dhabi, delivery riders who ride any brand of commercial motorcycle can have their bike inspected by experienced Honda factory trained technicians while receiving a complimentary pre-packed meal as they wait. Each appointment will be completed in less than 30 minutes to ensure minimal disruption to their schedules.

It's a great initaitive by the market leader and we hope to see more in the future!

Check out the full details and to register - click here!

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Should you be interested in previous newsletters to learn more about our earlier initiatives, you can check them out here


Kind regards and drive safely, 

Thomas Edelmann
Founder and Managing Director

M: +971 50 55 19 216

© Embrace Platform Development FZ LLE, 2021

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