+++   Support platform for accident victims by OnStar  +++  2x Winner! Daimler / Mercedes-Benz   +++   On a personal note: Someone made my day!   +++

Support platform for accident victims  ... by OnStar

Our CSR-Partner OnStar, the pioneering safety and connectivity technology from General Motors, has launched a three-part webinar series, in addition to a guided drawing experience, with The LightHouse Arabia to support victims of road traffic accidents in the UAE. Healing After Trauma is a complimentary health and wellness platform targeting anyone who has directly, or indirectly, been impacted by a road traffic incident.

The webinars will be accessible from the 14th of February to 14th March. 

Check out all the details - click here!

2x winner at 2023 Truck & Fleet Awards ... Daimler Commercial Vehicles

Our CSR-Partner Daimler Commercial Vehicles MENA is delighted to announce a double celebration at the recent Truck & Fleet awards.

The Mercedes-Benz Atego 1726 won the Medium Duty Truck of the Year 2023, claiming the title for a second year in a row, in a tightly fought contest that saw five vehicles up for nomination. Simultaneously, the Mercedes-Benz Tourismo picked up the prize for Coach of the Year 2023. .

Known for its versatility, safety and robustness, the pioneering Atego 1726 can be customised to suit every customer’s needs and carries an efficient powertrain that reduces the cost per kilometre. Powered by a 256hp inline six engine, the Atego 1726 comes with either an S-Cab or L-Cab, and offers a 4x2 or 4x4 axle configuration that provides greater ground clearance and impressive off-road capabilities.

Receiving the Coach of the Year award for 2023 reinforces the Tourismo’s reputation for uncompromising safety, comfort, unbeatable utility value and technology that has long set the benchmark in its category. As well as providing peace of mind with safety and assistance systems such as Active Brake Assist and Front Collision Guard. The Tourismo offers EURO 6 technology in advance compared to the regulations for vehicle emissions.

Check out the full details - click here!

On a personal note ... someone 'made my day'

At a recent sporting event in Abu Dhabi, I met the CEO of our CSR-Partner Al Masaood.Irfan Tansel posted an article on LinkedIn a few days later and caught me by surprise ... and he made my day!

As I have stated in my response, "... Positive feedback and recognition is just such a vital - and often overlooked - opportunity for our leaders to inspire and motivate your colleagues, business partners and stakeholders of your eco-system...." I guess we should all do it a bit more often!


... ... ... ...

Should you be interested in previous newsletters to learn more about our earlier initiatives, you can check them out here


Kind regards and drive safely, 

Thomas Edelmann
Founder and Managing Director

M: +971 50 55 19 216

© Embrace Platform Development FZ LLE, 2022

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