+++   Psychological impact of car accidents on drivers and passengers   +++   Media support for our cause   +++   UK Students & 'Young Driver' views    +++

Psychological impact of car accidents on drivers and passengers ... by OnStar / GM

We teamed up with our CSR-Partner OnStar / GM for a unique research project to understand the experience of accident victims right after an accident, their emotions and needs at the time, and  how they evaluated the support that they received.

Anxiety and shock were called out as the most prominent emotions in a car accident, with one in every five respondents reporting that they were in shock and unable to make a decision on how to react
Two out of every three respondents sought someone to comfort them and calm them down
27 of 46 study participants sought professional medical support for reassurance and to provide the necessary aid during the emergency
More than half indicated wanting technology features that are offered in a Connected Car

OnStar is able to support drivers, both in the everyday and in emergency situations. With the results from this research, it will be easier to better assist OnStar members by understanding the state of their psyche and providing support until Emergency Responders arrive on scene. We are grateful for the OnStar Team’s commitment to conduct this unique research project and now we are happy to share the results. 

Our press release was widely picked up by UAE's leading media - check out the interview on ARN 103.8 Dubai Eye 'Motor Mania' and the Khaleej Times article as examples. For the full evaluation of our CSR-Partner AETOS Wire click here

Leading media support ...  3x recent examples

Our mission is to raise awareness for the cause of road safety. What better way than closely working with UAE's committed media? We are very grateful that the leading media is reaching out to us for our comments and our views, and we want to share 3x recent examples:

Gulf News - Low visibility on the road?
The National - Bikers died and hurt in Dubai
Gulf News - UAE lady bus drivers feel like rock stars

Working with UK students ... focus on the 'Young Driver'  

We shared the journey of RoadSafetyUAE from our inception in 2014 to present with 8 x UK business students (aged 17/18 years) who visited Dubai in March as part of a UK funded program (TURING SCHEME) -

It was an insightful experience for both the students and RoadSafetyUAE, as we exchanged good views of how to work with 'Young Drivers', as this segment represents more than 50% of accidents and fatalities in the UAE. Certainly, we can learn from the UK's young driver focus with regards to staggered driving licenses, incentive-based 'safe driving' insurance issued safe-driving apps to monitor the behavior of young drivers on the roads, and more. 

Thank you to the Team at Media Interactive Agency (MIA) who are based here in Dubai and acted as the facilitators of this program. 

... ... ... ...

Should you be interested in previous newsletters to learn more about our earlier initiatives, you can check them out here


Kind regards and drive safely, 

Thomas Edelmann
Founder and Managing Director

M: +971 50 55 19 216

© Embrace Platform Development FZ LLE, 2022

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