+++   556 School Bus Drivers & 150 School Bus Guardians Trained  +++   Strong support for our cause by UAE's leading media   +++   Your Help is needed for an Automotive Study!   +++

556 School Bus Drivers + 150 School Bus Guardians trained ... by STS Group

Our CSR-Partner STS Group arranged a massive event at which 556 school bus drivers and 150 bus guardians were trained during the Abu Dhabi campaign launch event at the Abu Dhabi GEMS United Indian School. At the event, speakers from Integrated Traffic Centre (ITC) Abu Dhabi, Abu Dhabi Police and the top management from STS Group engaged with the workforce of hundreds of school bus drivers and school bus attendants / guardians on matters of entrenching the STS Group safety operating principles, safe driving practices, as well as transport laws and regulations.

Statistics show that more than 90% of road accidents happen because of human error. Responsible fleet operators like STS Group must continuously educate their school bus drivers on anticipating the possible errors of other road users and keep training their defensive driving skills.

A short and informative video on the key safe driving practices, developed by the STS Group, was featured at the event. The video elaborated on the ‘Do’s & Don’ts’ of safe driving and advised the school bus drivers on the safety protocols they must adhere to during bus journeys. Going forward, the campaign video will serve as a platform for instruction during staff training. A performance analysis platform has been developed to measure the effectiveness of the training workshops.

Our CSR-Partner AETOS Wire translated, distributed and evaluated the press release, which yielded in 82 clipping generating an AVE of USD 287,000. Check out the evaluation here - password Hee5O.

Example article: Gulf News

Strong media support for our cause ... examples from The National

RoadSafetyUAE's mission is to raise awareness for our cause. We are delighted by the strong support our cause enjoys from the UAE's leading media. 

Here are some recent examples of The National:

Dubai Police warn motorists not to stop on busy roads after accidents
How to report a traffic accident in the UAE
Free tyre checks for UAE drivers as school traffic returns to the roads

Your Help Needed! ... Automotive survey:
Customer acceptance of Electric, Autonomous and Shared Autonomous Vehicles 

One staff member of one of our CSR-Partners is reaching out for your help!

This survey has the intention to gather opinions of car users in Dubai regarding electric vehicles, autonomous vehicles, and shared autonomous vehicles. 

The research project (Westford University College, UAE and UCAM University Spain) is part of the curriculum of the Doctor of Business Administration program. 

Stand a chance to win one of two AED 500 Amazon shopping vouchers by completing the questionnaire.

Click link to access the survey:

Many thanks for your help!

... ... ... ...

Should you be interested in previous newsletters to learn more about our earlier initiatives, you can check them out here


Kind regards and drive safely, 

Thomas Edelmann
Founder and Managing Director

M: +971 50 55 19 216

© Embrace Platform Development FZ LLE, 2022

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