556 School Bus Drivers + 150 School Bus Guardians trained ... by STS Group
Our CSR-Partner STS Group arranged a massive event at which 556 school bus drivers and 150 bus guardians were trained during the Abu Dhabi campaign launch event at the Abu Dhabi GEMS United Indian School. At the event, speakers from Integrated Traffic Centre (ITC) Abu Dhabi, Abu Dhabi Police and the top management from STS Group engaged with the workforce of hundreds of school bus drivers and school bus attendants / guardians on matters of entrenching the STS Group safety operating principles, safe driving practices, as well as transport laws and regulations.
Statistics show that more than 90% of road accidents happen because of human error. Responsible fleet operators like STS Group must continuously educate their school bus drivers on anticipating the possible errors of other road users and keep training their defensive driving skills.
A short and informative video on the key safe driving practices, developed by the STS Group, was featured at the event. The video elaborated on the ‘Do’s & Don’ts’ of safe driving and advised the school bus drivers on the safety protocols they must adhere to during bus journeys. Going forward, the campaign video will serve as a platform for instruction during staff training. A performance analysis platform has been developed to measure the effectiveness of the training workshops.
Our CSR-Partner AETOS Wire translated, distributed and evaluated the press release, which yielded in 82 clipping generating an AVE of USD 287,000. Check out the evaluation here - password Hee5O.
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