Hug strap ... a caring VW initiative
In 2021, our CSR-Partner Volkswagen Middle East partnered with us to conduct a survey of over 1000 UAE drivers about their driving style and behavior. One alarming figure of this research is that 40% of parents struggle with their children not wanting to wear their seatbelts. So together with our PR agency Houbara Communications Volkswagen developed the Dubbie & Baby Dubs Hugstrap, a fun addition to help kids want to buckle up!
At Volkswagen, safety is and will always be the main priority.
Check out VW's LinkedIn post with further details - click here!