Now, aside from strongly urging you check out that free course if you’re serious about increasing your sales on Kobo, I’ll leave you with some final tips:
Take control of your series metadata
Kobo offers an easy way to link your series books together. When uploading your book through KWL, you can indicate a “series title” and a “volume number”. Don’t forget to fill those in, as series are often good targets for merchandising teams and promotions.
If you have a free novella as a prequel, you can link it to the series by setting its volume number to “0”. And if you have short reads as interquels, you can use decimals in the volume number as well (e.g. 1.5, 2.5, etc.). More about this on KWL’s blog.
Target 'Kobo ereaders' on Facebook ads
Just as you can target Facebook ads directly to iBooks readers by selecting “iBooks” as an interest, you can laser-target Kobo readers all around the world using Facebook’s Kobo ereader interest.