NEWSLETTER OCTOBER 2014 | CEDA members and associates edition   

Monthly newsletter - October

Dear <<First Name>>
A message from Peta Godenzi, President

Welcome to our October newsletter. We are pleased to receive feedback that this format is useful and informative for you. Your comments and queries are always welcome, and helps us ensure what we share with you is relevant and of value.
We look forward to meeting with you all again at our AGM on Wednesday 22 October. It would be terrific to have as many members attend as we had at the Warburton Curry Club network night last month! Details to follow in this newsletter. 
Guests at our last meeting included Lincoln Wilson from Wilson Marketing who has also expressed interest in joining our committee. Lincoln will be offering targeted "how to" workshops to tourism operators who seek to learn more about digital marketing including Trip Advisor, Social Media, Google+ and pricing and packaging skills. We will circulate details in an upcoming newsletter.
Sue White from Yarra Valley Rentals joined in a discussion regarding the increasing demand for accommodation services in response to the range of new events the valley is now hosting, and Ido Moria shared some plans  he is working on to develop a new adventure hire business in the Upper Yarra. It was terrific to have theses guests attend and share our mutual vision for prosperity.
As promised we are working on our directory of members  and are pleased to provide the attached file for your reference.  Directory here.
If you would like to see anything particular featured in upcoming issues of this newsletter, or have something to contribute, please let us kow.
All the best, Peta
Email me: or tel 0428 971 203.

Diary Notes
  • The next Warburton Valley CEDA meeting is 23 October 2014 at 10am in the boardroom at the Warburton Community Bank. Members may attend and should RSVP to this email address. Alternatively you can  submit any questions or comments in writing for the committee.
  • The Victorian Trailing Running Festival on 1-3 November is expected to bring several hundred participants and support services to the valley.  Traders are encouraged to check out their website and get a feel for how this event might benefit their business.  Our trails are now considered some of the 'best' nationally and these types of running events will likely be held several times a year in the future.     

CEDA works 

You are invited to CEDA's  AGM on Wednesday 22 October at 6.30pm (for 7pm dinner). The event will be held at the delightful Seville Hill and will feature guest speaker Andy van Bergen, who is the event organiser bringing the Everesting event (which we have sponsored) to the valley. A delicious 2-course menu for $35 will be available. Formalities will be kept to a minimum to ensure all members who attend have the opportunity to mingle and enjoy a night out at this magnificent venue. The AGM will include a special briefing where we will detail six months of upcoming activities happening in the valley that have the potential to bring many people to our doors. It is in our mutual interest to know what is happening when and how best we can prepare and support each other to give tourists and locals a quality experience. Dinner will follow. (The AGM Is free.)

We are still looking to develop a CEDA subcommittee of retail traders to steer the development of ideas and mutually beneficial activities between retail traders in our towns.  As this subcommittee would fall under the CEDA umbrella, there would be no burden of governance and the group would operate in an informal way. Kevin Vivian has kindly put his hand up to help form this group and develop a clear charter. We believe this subcommittee is an essential part of CEDA's work and will provide full support. Kevin will be visiting local businesses for a chat this month.

If you would like to know more, please contact Geoff at

Waterwheel (VIC) - Call for volunteers
Do you have a few spare hours a week you could donate to the Waterwheel Visitor Information Centre, Warburton?  This centre provides an important service to the tourists who come to the valley, and to our community, and is run entirely by volunteers - people in the community who have a passion for our beautiful valley and want to promote our towns, our businesses and our experiences. The centre operates 7 days a week from 10am-4pm, and shifts of three hours (or more) can be arranged. Training and support is provided. Please contact Jeanette on

Get to know our members:
Warburton Fly Fishing 

David Szabo launched his new business venture
Warburton Fly Fishing last month – a unique  offer that is worth knowing about, especially if you find yourself recommending activities in the area.  He is offering one-to-one fishing lessons, corporate and team building programs and activities, and insights into how to find the best fishing spots in the Upper Yarra. David's approach is to teach fly fishing the 'easy way' and promotes the benefits of fishing as a relaxation and rejuvenation practice drawing on mindfulness concepts.

David says on his website:  Fly fishing may promote a feeling of relaxation  you may not be used to leading to the rejuvenation of your body, soul and spirit.  You may also rediscover how to live in the moment, get realigned, rewired and get a new perspective on life. We advise in advance that the side effects of fly fishing are greater happiness, wellbeing and longer life just to name a few.  The side effects of fly fishing are magnified in beautiful places such as Warburton. To be taken liberally.
Contact David here: 0437 751 085 or   email at or

Yarra Valley Touring Map

Just launched this month is a fully updated Yarra Valley Touring Map, which is a free pick up double sided  map of the broader Yarra Valley, its highlights and services. About 100,000 of these maps have been printed and supplied by Yarra Ranges Tourism as one of our key marketing initiatives. Maps are available at the tourism information centres and if you would like to secure a bundle for your premises, Jeff Gill Printing in Warburton is also holding stocks.

What is a QR Code? 

The QR code is a graphic representation of information that can be read by a QR reader, which is an App that can be downloaded free of change to your Smartphone. A useful way of using QR codes is on your printed promotional material.  The QR code can be set up with your web address and, when scanned by a potential customer, will take them directly to your website. This is especially useful when people are on the go, without pens to write down info, or you have a long or easily mistyped URL. There are many QR Code generators of the web and a quick google will send you off in the right direction. All you need to do is enter the info you want encoded and the QR picture (the box with black and squares) will be created immediately for you to use as a jpeg. Too easy.

Free workshops

The Sports Club Volunteer Training workshops consist of eight free sessions that will build on the skills of volunteers to ensure they can run successful and effective sporting clubs.

Topics include fundraising, social media, sponsorship and culture and participation. There will be a workshop specifically for volunteers who are new on a committee and another for those who hold leadership roles such as president, treasurer or secretary. For more info see here.

Advance notification of road closures - November  

The Rally Victoria 2014 Event will be held at Lardner Park, Noojee and surrounding districts from Thursday 13 to Saturday 15 November (daylight hours). There will be some road closures during this time. For more info contact Clerk of Course on 03 5968 8105.

Member Updates 

Download the October/November 'What's On' poster here 
Print for display or handout to visitors and clients.

More info: Ph Paul 0409 004 770 or


What can I do? Three by three things this month

  1. Is the business next to you a member of CEDA? If every member speaks to one potential new member this month, our network would expand and so would the benefits. 
  2. Associates - one of the benefits of being an associate is the chance it offers to see if membership is right for you. We welcome any associates who would like to upgrade their status and join us as a member. Now is the time.
  3. Mark the 22 October in your diary and join us for the event calendar briefing (free), and/or AGM and networking dinner.

CEDA online

We have a dedicated page on the Upper Yarra Community Enterprise website or click here.

Our purpose statement:

'To promote sustainable economic development that enriches the lives of those who live in or have a close connection to the Warburton Valley and rely on its prosperity.'

Your CEDA committee is:
Peta Godenzi (President), Mike Iley (Vice President), Geoff Vickers (Secretary/Treasurer) and members Michael Hibbert (CEDA rep at YRT), Jeff Gill, Norm Orr and Phil Wallens.
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Our mailing address is:
PO Box 279, Warburton 3799
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